Google Enhances YouTube Premium with New AI Features and Expanded Plans

YouTube Premium Music

Google recently announced exciting new features for YouTube Premium subscribers. These updates, revealed in the YouTube Help Community, aim to enhance user experience. It also aims to offer more options for enjoying content on the platform. From smarter video skipping to innovative AI integrations, these features are designed to make YouTube even more user – friendly and engaging.

YouTube Premium

Jump to the Best Part

One of the standout features is the “Jump to the best part” function. When users double – click to skip forward in a video, they can now click “skip to the front”. This feature allows users to use AI to predict the best part of the video that they would want to watch. At the moment, this feature is only available on Android devices. However, Google plans to extend support to iOS soon. This AI – driven feature aims to save users time by directing them straight to the most catchy parts of a video.

YouTube Shorts Enhancements

YouTube Shorts, the platform’s answer to short – form video content, is getting two big upgrades. First, the new picture – in – picture feature allows users to watch Shorts while doing other tasks on their device. This boosts the multitasking capacity of users. Second, there’s a smart download feature for YouTube Shorts. This feature will automatically download a batch of Shorts videos for offline viewing. This feature is still in the testing phase but promises to make it easier for users to enjoy content on the go. With this feature, users will not have to worry about data or internet issues.

Conversational AI

A new feature that is also in testing is conversational AI. This tool will answer user questions and recommend relevant content based on the conversation. This could significantly improve user interaction with the platform, making it easier to discover new videos and get more information without having to manually search for it. A Google blog post shows that this feature is only availble in English and to Premium members in the U.S. Also, you must be above 18 and uses an Android device to test tool.

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New Watch Page Layout

Google is also experimenting with a new watch page layout. While details about this feature are still limited, it’s expected to improve the overall viewing experience by making the interface more intuitive and user-friendly.

More YouTube Premium Plans

In addition to these new features, Google is expanding its YouTube Premium plans. The company is committed to offering more options to subscribers by expanding existing benefits to more regions and introducing new plans. This includes exploring ways for users to share their benefits with friends, making it easier for people to enjoy YouTube Premium together.

Google said

We’re committed to bringing members more plan options by expanding our existing offers to more regions, while also introducing new plans and exploring ways for you to share your benefits with friends in the future!

We’re committed to providing members with more plan choices by expanding existing benefits to more locations, while also introducing new plans and exploring future ways to share your benefits with friends!

Current YouTube Premium Plans

There are currently several options for YouTube Premium subscriptions:

  • Individual plan: $13.99 per month or $139.99 per year
  • Family plan: $22.99 per month
  • Student plan: $7.99 per month

These plans offer various benefits, including ad-free viewing, background play, and access to YouTube Music Premium. The launch of more plan options and the expansion of existing ones aim to provide greater flexibility. It wull also provide more value to subscribers.


With these new features and expanded plan options, Google is clearly committed to enhancing the YouTube Premium experience. Whether through smarter video skipping, improved YouTube Shorts functionality, or the integration of conversational AI, these updates are designed to make YouTube more enjoyable and accessible. As Google continues to innovate and expand its offerings, YouTube Premium subscribers can look forward to an even better viewing experience in the future.

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