Xiaomi’s foray into the AI-powered wearable space is already proving to be more than a side bet. Backed personally by CEO Lei Jun, the company’s new AI glasses didn’t just launch—they exploded onto the market, selling out immediately and leaving internal forecasts in the dust. According to IT Home and Sohu Technology, project lead Li Chuang qi confirms that Lei Jun was directly involved from the beginning. The early momentum shows Xiaomi may have struck gold in a market that’s long waited for a breakthrough.
A Launch That Shattered Expectations
Within hours of release, Xiaomi’s AI glasses were gone from shelves, even after the company aggressively stocked inventory. The team had planned for a hit—but not this big. Sales outpaced what many startups in the wearables space move in an entire year.
The glasses cost around $280 (CNY equivalent) and pack serious hardware for the cost. Despite strong per-unit margins, Xiaomi admits the overall project is operating at a loss—at least for now. It’s a strategic move, positioning the brand for long-term dominance in AI wearables.
What’s Inside the Glasses
The first-gen AI glasses aren’t a gimmick—they’re of top quality, premium, and pack a lot of tech. Key features include:
- 12MP built-in camera
- Open-ear audio for discreet listening
- Super XiaoAi assistant, Xiaomi’s advanced voice AI
- Electrochromic lenses that adapt to lighting
- Three sleek frame styles to suit everyday wear
Scaling for Market Leadership
Xiaomi isn’t stopping at a sold-out debut. The company is planning 5 million unit sales per year by 2027. That’s not just growth—it’s a full-scale expansion. According to Chuangqi, distribution will go far beyond Xiaomi stores. Partnerships with eyewear retailers and optical chains are already underway to push deeper into the lifestyle and health-tech segments.
With thousands of Xiaomi retail locations already active across China, the glasses will reportedly become a regular presence in both tech and fashion retail environments.
A Huge Market with Room to Dominate
China alone has over 700 million people with myopia, a demographic that Xiaomi believes could fuel 50 million smart glasses sales per year across brands. Even a small slice of that market would put Xiaomi ahead of its competitors in terms of volume and influence.
This isn’t just a gadget—it’s the start of a new product category. One that Xiaomi is clearly betting on for ecosystem expansion, AI integration, and future health-focused devices.
