Apple, although doing extremely well in
China, have been battling uphill against the huge number of
unauthorized resellers using the companies
Apple logo without permission! Finally
China is doing something about it.
The
Beijing government has started a month long operation against vendors and
stores using the
Apple logo, trademarks or phrases such as “
Apple authorized reseller” or “
Apple direct retailer”.
The aim of the crackdown is to slow the
sales of
smuggled,
counterfeit and fake Apple products which is thought to be hurting official resellers sales!
Despite the crackdown, Beijing's largest IT markets, also known as 'Computer Cities' have been slow to enforce the logo ban.