Infinix and Pininfarina Team Up to Redefine Premium Smartphone Design With the Infinix Note 60 Ultra

Thursday, 04 December 2025 at 02:58

Business of Design Week 2025 delivered its biggest surprise when Infinix took the stage and announced a partnership no one expected: a full design collaboration with Pininfarina. For those unfamiliar, that's the legendary Italian studio behind some of the most iconic cars ever built. This partnership sets the stage for a new flagship design era at Infinix, beginning with the upcoming Infinix NOTE 60 Ultra. It's a device shaped by nearly a century of Italian craftsmanship.

This partnership is a bold move because it brings together two companies with very different backgrounds but surprisingly similar goals. Infinix is growing fast around the world and wants to move into the premium market. Pininfarina brings its long-standing design style built on smooth lines, emotion, creativity, and a look that never goes out of style. Together, they want to push smartphone design in a new direction and change how people see high-end devices.

Pininfarina - A Legacy of Design Finds a New Canvas

If you have ever looked at a Ferrari Testarossa, an Alfa Romeo Spider, or many other famous cars, then you already know Pininfarina’s work. The studio has spent more than 90 years shaping cars, yachts, buildings, and luxury products with smooth lines and elegant style.

Now, for the first time, Pininfarina is bringing that design history to a smartphone.

The Infinix NOTE 60 Ultra, designed by Pininfarina, is the first result of this partnership. Most of the details are still secret, but the collaboration already stands out. It is not common to see a famous design house enter the smartphone world with full creative control. Infinix says this project is only the beginning and will guide the look and feel of its future flagship phones.

Infinix Gains Momentum on the Global Stage

The timing couldn’t be better. Infinix is growing faster than ever. IDC’s latest report shows that the company had the biggest jump in phone shipments in Southeast Asia during Q2 2025. This rise supports Infinix’s goal of moving into the premium market.

CEO Tony Zhao says the partnership with Pininfarina is an important step. It helps Infinix build a stronger design style and a clearer look for future phones. This is not a one-time project. It is the beginning of a long and steady change for the brand.

Pininfarina Brings Italian Soul to Mobile Craftsmanship

Pininfarina sees smartphones as a new place to show its design ideas. Fabio Calorio, the Senior Vice President of Brand, says the team views phones as objects people use all day, every day. Because of that, they believe these devices should feel beautiful, emotional, and full of personality.

The studio already designs much more than cars, including furniture and even aircraft interiors. Smartphones, though, bring a more personal challenge. A phone needs to mix good engineering with comfort, a nice feel in the hand, and a strong visual appeal. Pininfarina wants to bring its focus on clean lines, good balance, and a timeless look into this new kind of product.

A New Flagship on the Horizon

The Infinix NOTE 60 Ultra is still mostly a mystery. Even so, this partnership already points to a fresh design direction for the brand. We can expect touches of Italian style in the materials, the shape, and the overall craftsmanship once the phone is fully revealed.

More details about the specs, launch plans, and full design story will be shared soon. But even before the official announcement, it is clear that Infinix is showing the path it wants to follow in the months ahead.

Highlights

The first result of the collaboration will be the Infinix NOTE 60 Ultra.
Pininfarina brings more than 90 years of Italian design heritage to the project.
Infinix is experiencing record growth and aims to move further into the premium market.
The alliance mixes Infinix’s global momentum with Pininfarina’s focus on beauty, emotion, and timeless form.
More details on the NOTE 60 Ultra’s design, specs, and launch will be revealed soon.

The goal is to bring premium design and a stronger visual identity to future smartphones.

The Countdown Begins For The Note 60 Ultra

Infinix and Pininfarina are preparing to introduce what could become one of the most distinctive smartphones of 2026. With the Infinix NOTE 60 Ultra leading the way, this partnership represents the meeting of youthful ambition and historic elegance. We are excited to see what it can bring to the smartphone market.