Samsung Galaxy S26, S26 Plus and S26 Ultra prices leak: this comes as a surprise

Samsung
Monday, 02 February 2026 at 21:44
galaxy s26 ultra 01
New leaks from sources close to Samsung show that the Galaxy S26 series will keep most of its prices the same. The S26 Ultra base model will not go up in cost. Some high-storage models may see a small rise due to higher memory costs. Still, the price will stay close to last year’s.
Galaxy S26
Source: Notebookcheck
The regular S26 may rise slightly if it starts with 256 GB of storage. The 512 GB version could see a small drop. The S26 Plus will likely follow the same pattern. Base models stay the same, while higher storage may change a little.

Samsung aims to stay fair against Apple

The source, Tech Maniacs, said Samsung does not want to raise prices too much due to Apple. Apple plans to keep its phones’ cost the same this year. Samsung wants to stay strong in the market, so keeping its phones near last year’s cost is the plan.
Even with rising memory prices, the goal is to keep the S26 line fair and to avoid losing buyers. Small changes in storage may appear, but the average price will not shift much. The goal is to keep the cost right, without cutting gains.

What this means for buyers

The big jumps in price seen in earlier leaks were not real. Reports of 200 or 300 euro increases were not true. Buyers can expect the new S26 phones to cost about the same as the S25. Small changes in storage may mean the 256 GB phone goes up a bit, while the 512 GB phone goes down slightly.
This helps Samsung keep profits and still offer fair prices. With Apple keeping its cost the same, Samsung’s plan should keep them in line. Fans of the series can buy without worry, as the S26 line will not see a big hike in price. The leaks now show a more fair and calm plan for this year’s phones.
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