Samsung Galaxy S26 series production capacity revealed - bets big on the Ultra model

Samsung
Tuesday, 03 February 2026 at 16:56
galaxy s26 ultra might get a cha
Samsung’s early production plan for the Galaxy S26 line has drawn sharp focus after new figures showed a heavy tilt toward the Ultra model. Data shared by a known phone leaker @UniverseIce points to a major shift in how Samsung sees demand for its top tier phones in 2026. The numbers suggest a clear choice to favor high cost models at the very start, while other options take a back seat.
Samsung Galaxy S26 production

Ultra takes most of the early supply

The figures show Samsung plans to build about 3.6 million Galaxy S26 Ultra phones in the first wave. That single model makes up close to three quarters of all early S26 units. By contrast, the base Galaxy S26 is set at only 700,000 units. The Galaxy S26 Plus falls even lower, with just 600,000 units planned. This gap is wide enough to raise questions about long term plans for the Plus line.
Such a split means the Ultra will ship in numbers around six times higher than the Plus model. That level of focus is rare even for Samsung, which has long seen strong sales from its top end phones. The early supply choice hints that Samsung expects most early buyers to aim high, even as prices keep rising year after year.
Samsung Galaxy S26 production a

Past sales help explain the move

Past sales trends help explain why Samsung feels safe leaning this hard on the Ultra. In recent Galaxy S cycles, Ultra models often made up more than half of total sales. Early buyers tend to want the best screen, best camera, and most power, even if the cost is high. Those buyers also tend to act fast, shaping early demand.
At the same time, the base and Plus models have struggled to stand out in the high end space. Many buyers see them as too close to older models, or not close enough to the Ultra to justify their place. This has likely pushed Samsung to cut early supply for those models, rather than risk stock sitting unsold.

Risk and reward for Samsung

Focusing so much on the Ultra carries clear risk. If demand shifts or prices push buyers away, Samsung could face slow sales on its most costly units. It also limits choice for buyers who want a new phone without paying Ultra prices at launch.
Still, the plan shows where Samsung sees profit and demand right now. The company appears ready to trade balance for margin, at least at the start. Whether this choice pays off will depend on how buyers react once the Galaxy S26 line hits the market.
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