Samsung’s early production plan for the
Galaxy
S26 line has drawn sharp focus after new figures showed a heavy tilt toward the
Ultra model. Data shared by a known phone leaker
@UniverseIce points to a major
shift in how Samsung sees demand for its top tier phones in 2026. The numbers
suggest a clear choice to favor high cost models at the very start, while other
options take a back seat.
Ultra takes most of
the early supply
The figures show
Samsung plans to build about 3.6 million
Galaxy S26 Ultra phones in the first
wave. That single model makes up close to three quarters of all early S26
units. By contrast, the base Galaxy S26 is set at only 700,000 units. The
Galaxy S26 Plus falls even lower, with just 600,000 units planned. This gap is
wide enough to raise questions about long term plans for the Plus line.
Such a split means
the Ultra will ship in numbers around six times higher than the Plus model.
That level of focus is rare even for Samsung, which has long seen strong sales
from its top end phones. The early supply choice hints that Samsung expects
most early buyers to aim high, even as prices keep rising year after year.
Past sales help
explain the move
Past sales trends
help explain why Samsung feels safe leaning this hard on the Ultra. In recent
Galaxy S cycles, Ultra models often made up more than half of total sales.
Early buyers tend to want the best screen, best camera, and most power, even if
the cost is high. Those buyers also tend to act fast, shaping early demand.
At the same time,
the base and Plus models have struggled to stand out in the high end space.
Many buyers see them as too close to older models, or not close enough to the
Ultra to justify their place. This has likely pushed Samsung to cut early
supply for those models, rather than risk stock sitting unsold.
Risk and reward
for Samsung
Focusing so much on
the Ultra carries clear risk. If demand shifts or prices push buyers away,
Samsung could face slow sales on its most costly units. It also limits choice
for buyers who want a new phone without paying Ultra prices at launch.
Still, the plan shows where Samsung sees profit and demand
right now. The company appears ready to trade balance for margin, at least at
the start. Whether this choice pays off will depend on how buyers react once
the Galaxy S26 line hits the market.