Samsung Roasts iPhone 17 in Savage Galaxy S26 Ultra Teaser

Samsung has fired a bold shot at Apple in its new promo push for the Galaxy S26 Ultra. The company’s US arm, @SamsungMobileUS, has shared two short clips that poke fun at the iPhone 17.

The clips focus on two weak spots. The first is a photo editing. The second is low-light shots. Both aim to show that the iPhone falls short when it counts most. This is not the first time Samsung has used humour to jab at its main rival. But this round feels sharp and bold.

In the first clip, a young woman is seen on her iPhone. She tries to crop a group shot to make her ex fade out of the frame. The task seems hard. The edit does not look smooth. It feels slow and off. As she works on the photo, her friend walks by. The friend sees what is going on and rolls her eyes. She then walks off with a clear look of doubt.

The joke is clear. Samsung hints that the iPhone does not make photo editing easy or clean. The clip sends the view that users may not get the best tools for such tasks. It is a light scene, but the point is sharp.

The second clip shifts tone. It shows a man set to ask a big life question. The mood is soft. The light is dim. It is a key life step. But the one who is set to snap the big shot uses an iPhone. The end photo lacks a key detail. The scene looks dull. The mood breaks. The clip hints that low-light shots on the iPhone do not hold up. It shows that key life shots may lose their magic.

With these two clips, Samsung sends a clear note. The Galaxy S26 Ultra aims to shine in edit and night shots. By using humour and real-life scenes, Samsung hopes to stir buzz ahead of launch. As the launch nears, the clash with Apple may grow more tense. For now, Samsung has made its move in a fun, yet bold way.