Samsung Shock Move: One Million More Galaxy S26 Ultra Units Before Launch

Samsung
Thursday, 26 February 2026 at 20:12
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A new report from Korea says Samsung is set to boost early output of the Galaxy S26 Ultra. At first, Samsung was said to plan for about 2.5 to 2.9 million units in the first two months. Now that range has moved up to 3.5 to 3.9 million units.
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That is close to one million more units than the first set. That is not a small bump by any means. The news comes from an industry source, so it is wise to treat it with care. Still, if true, this shows a bold step so close to launch day.

Not Just About Early Sales

At first glance, one may think Samsung sees huge early sales on the way. But that may not be the case. The report notes that this move may not be about strong demand at launch. The key reason may be cost. Chip prices are said to be on the rise. By making more units now, Samsung can build stock at what it sees as a lower cost. Later in the year, parts may cost more. So the firm may be acting now to save in the long run.
In short, Samsung may be stockpiling units. These extra phones can then be sold later, when the build cost may be higher. It is a plan based on cost and timing, not just hype. The full-year plan has not changed. That detail backs up this view.

Ultra Still the Main Star

For the first year, Samsung still aims to make about 18 million units of the Galaxy S26 Ultra. That goal has not moved. That figure also tells a clear story. The Ultra is set to lead the Galaxy S26 line by a wide gap. Samsung plans to make about 12 million units of the Galaxy S26 and S26+ put side by side.
That means the Ultra alone will top the base and Plus models put side by side. It shows where Samsung sees the most pull in the flagship tier. If this report is right, Samsung is not just set for a big launch. It is also making smart moves to deal with chip cost swings. The Galaxy S26 Ultra may once again be the key force in the brand’s flagship push.
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