Xiaomi finally launched its answer to Apple's AirTag. The Xiaomi Tag
just showed up at European retailers with pricing that massively undercuts established competitors. We're talking €17.99 for a single unit in France, though some shops already list it below €15.
Key Points:
- Xiaomi Tag launches at €17.99 (single) or €59.99 (four-pack) in European markets
- Device uses Bluetooth 5.4 and NFC with CR2032 battery lasting approximately one year
- No UltraWideBand support found in current listings despite earlier HyperOS code evidence
- Compatible with both Apple Find My and Google Find Hub tracking networks
- Available in white color only with 7.2mm thickness and plastic construction
Pricing Gets Aggressive
Official recommendations sit at €17.99 per tag. Four-packs cost €59.99, dropping the per-unit price to roughly €15. That's nearly half what Apple charges for AirTags, which typically hover around €35 individually.
UK and French Xiaomi shops both started listing the device recently. Model number BHR08SPGL appeared across multiple European retailer databases over the past few days. Some stores claim they've got stock ready now.
What's Actually Inside
The tracker measures 7.2mm thick and runs on a standard CR2032 coin battery. Xiaomi claims roughly one year of battery life before you need to swap it out. Construction uses plastic materials throughout—no metal housing here.
Connectivity relies on Bluetooth 5.4 and NFC. Here's where things get interesting: earlier rumors and code snippets found in HyperOS pointed strongly toward UltraWideBand support. Those mentions have vanished from current retailer listings completely.
Two possibilities exist. Either Xiaomi scrapped UWB entirely to hit this price point, or there's a separate premium model coming later. The code evidence from
HyperOS was pretty clear about UWB functionality existing somewhere in development.
Cross-Platform Compatibility Works
The Bluetooth-only version works with both Apple Find My and Google's Find Hub networks. iOS users can track it through Apple's existing infrastructure. Android owners tap into Google's network instead. That dual compatibility matters since you're not locked into one ecosystem.
Attach it to keys, bags, wallets, whatever tends to go missing. When something disappears, open the relevant tracking app and locate it using crowd-sourced positioning data from other people's phones.
Limited Color Options
Only white versions showed up in listings so far. No black, no colors, just white plastic. Seems odd given how Xiaomi typically offers multiple color choices for accessories.
Availability Varies
Some European retailers already have inventory sitting in warehouses. Others show pre-order status with shipping dates a few weeks out. France and UK markets appear to be getting priority access based on which official Xiaomi stores went live first.
The four-pack option makes more sense financially if you've got multiple items worth tracking. Paying €59.99 upfront versus €71.96 for four individual units saves about €12 total.
Whether the missing UWB support matters depends entirely on your needs. Precision tracking within a room requires UWB. Just finding which neighborhood your lost item ended up in? Bluetooth handles that fine.