Xiaomi Tag Will Go Head-to-Head with Apple AirTag and Motorola Moto Tag

Wednesday, 10 December 2025 at 10:42

It looks like Xiaomi is getting ready to launch a brand-new item tracker. The name is simple: the Xiaomi Tag. And here’s the important part: it could hit the market at a price that really puts pressure on companies like Apple and Motorola. This is long overdue.

Key Points:

Xiaomi is reportedly launching a new item tracker called the Xiaomi Tag soon, possibly priced below 25$.
The launch is rumored to happen on December 26, 2025, during the flagship Xiaomi 17 Ultra event in China.
The key technological features include Ultra-Wideband (UWB) support for precise, short-range finding (like Apple's AirTag).
Crucially, the Xiaomi Tag is expected to work with Google’s Find My Device network for long-range, anonymous tracking via nearby Android phones.
The Tag's main competitive advantage will be its aggressive budget-friendly pricing, which aims to undercut established rivals like the Moto Tag and Pebblebee.

The details come from a very reliable source, a leaker on Weibo named Repeater 002. This person suggests Xiaomi is finishing up the device now. They are planning to launch it soon, possibly alongside two other accessories: the Xiaomi Watch 5 and the Buds 6. These new products might all be shown off during the huge Xiaomi 17 Ultra launch event in China. The rumor is that this event will happen on December 26, 2025. That is right after Christmas.

The Key Features are Clear (and Very Important)

We don't have every small detail yet, but the important basics are quite clear.

First, the name seems locked in as "Xiaomi Tag." Second, and this is huge, early signs point toward support for Ultra-Wideband (UWB). UWB is what allows for that super-precise, short-range locating. This is the same "Precision Finding" feature that makes the Apple AirTag so useful and sets it apart.

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The even bigger deal? Xiaomi’s tracker is expected to work with Google’s Find My Device network. That network is massive. It uses all those nearby Android phones to secretly send a tag's location back to you, even if the item is far away and offline. This makes the tracker truly useful everywhere.

The Real Battle: Price

This technology setup is no longer unique. Companies like Chipolo, Pebblebee, and Motorola's Moto Tag already offer UWB and tie-ins with Google’s network. But where Xiaomi always wins is the price. And that’s where the company could really shake up the market.

Right now, devices like the Moto Tag and the popular Pebblebee Clip are priced above $\$25$ on Amazon. Most of the reliable alternatives also land in that same price range.

If Xiaomi sticks to its usual playbook, they will try to sell the Xiaomi Tag for less than the competitors. If Xiaomi can undercut those alternatives on price—even with similar, or slightly better, specs—it has a very real chance of winning over all the Android users who have been waiting for a cheap, but still very capable, finder tag. The wait might soon be over for those Android users.

Google Find My Device