If a Chinese phone maker wants to make it internationally then following the Oppo strategy would be what I would suggest, and Oppo’s next plans could involve launching a whole new sub-brand.
Today’s news reports say that Liu Zuohu, Oppo’s deputy general manager, is interested in launching a new Oppo sub-brand and wants to team up with the CyanogenMod. Oppo and CyanogenMod have already worked closely together with the Oppo N1, but a new brand with hardware designed specifically to run the popular third-party ROM is an exciting prospect.
Personnel at Oppo say the new brand will be designed from the ground up and aims to bring the highest level of hard are to the market. The new brand will be ran independently from Oppo with their own hardware, software and even marketing teams!