Aston Martin sign deal with LeTV for in car technology


aston martin letv

For a new hardware makers, LeTV are already making some exciting partnerships, the most interesting so far with British luxury car maker Aston Martin.

Even if you aren’t a petrol head there is a good chance you already know Aston Martin if not then just stick a James Bond movie on and you will have a good chance of seeing one with rockets and machine guns attached.

Aston Martin a making great progress with sales in China, like many other luxury car brands, so it comes as no surprise that they are planning to work with a local technology company on new in car features.

In Shanghai today, it has been announced that LeTV and Aston Martin will cooperation together with new in car communication. It seems likely that Aston Martin will use LeTV’s in car Android OS, LeUI Auto,  to keep connected to the web. It seems that the partnership will not only be a local one, but is being used as a larger global strategy by LeTV to find new users around the world.

leui launch

The two companies will begin their cooperation with the study of HMI concepts for applications in to future Aston Martin vehicles and a second focussing on the delivery of media, navigation and streaming services to car connected appliances.

LeTV recently released 3 Android phones in China, which join their range of smart TV’s, their own Android based OS and online video streaming services.

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7 Comments

  1. mf1gt3r
    April 20, 2015

    Nice going. Kodus.

  2. ruudjo
    April 20, 2015

    With this information, is a review of the LeTV S1
    (super phone) foreseen in the comming weeks??
    This would be very helpful with all the hardware announcements this month.

  3. barry
    April 20, 2015

    So will future Aston Martin owners be showing off their LeTV phones at the country club? or will they buy them for “Jeeves”?

  4. iKosh
    April 20, 2015

    The last thing I would need in an Aston Martin is android.

  5. iKosh
    April 20, 2015

    The last thing I would need in an Aston Martin is android.

  6. Angry Mobile Nerd
    April 20, 2015

    The real backstory is the fact that Aston Martin was late to the China party and to date only have 15 dealers in the mainland selling only 250 cars per year (yes, 250 cars per year, that’s not a typo).

    As crazy as it sounds, putting LeTV in their cars actually might help them sell more cars and give their brand identity a much needed boost here.

  7. Angry Mobile Nerd
    April 20, 2015

    The real backstory is the fact that Aston Martin was late to the China party and to date only have 15 dealers in the mainland selling only 250 cars per year (yes, 250 cars per year, that’s not a typo).

    As crazy as it sounds, putting LeTV in their cars actually might help them sell more cars and give their brand identity a much needed boost here.