HTC’s Desire 728 pops up on TENAA website

HTC hasn’t been having the best of years what with the HTC One M9’s overheating issues, their declining sales and competitors like Samsung, Asus and even Apple stepping up their game, the former mobile giant has been having a rough time so far. This hasn’t deterred them from releasing new devices however, as their latest mid-ranger makes it’s introduction on TENAA’s website.

The HTC Desire 728 is a mid-range smartphone that holds many similarities to the devices we commonly report on at GizChina in that it has what we now consider the normal MTK device spec sheet. It has a 5.5-inch 720p display, with an MTK6753 providing the device with processing power. It also has 2GB/16GB of RAM/internal storage, a 13MP rear camera, a 5MP front camera and a 2800mAh battery. On top of that, the device will come with HTC’s signature front facing speakers as well as white, black, orange, red, gold and grey color variants.

The device will run Android 5.1 Lollipop out of the box, which is reassuring. The price of the device has yet to be revealed, though you can expect it to be much higher than the price of your average MTK smartphone. What do you think about the HTC Desire 728? Tell us in the comments.

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