HTC’s Desire 728 pops up on TENAA website

HTC hasn’t been having the best of years what with the HTC One M9’s overheating issues, their declining sales and competitors like Samsung, Asus and even Apple stepping up their game, the former mobile giant has been having a rough time so far. This hasn’t deterred them from releasing new devices however, as their latest mid-ranger makes it’s introduction on TENAA’s website.

Gizchina News of the week

The HTC Desire 728 is a mid-range smartphone that holds many similarities to the devices we commonly report on at GizChina in that it has what we now consider the normal MTK device spec sheet. It has a 5.5-inch 720p display, with an MTK6753 providing the device with processing power. It also has 2GB/16GB of RAM/internal storage, a 13MP rear camera, a 5MP front camera and a 2800mAh battery. On top of that, the device will come with HTC’s signature front facing speakers as well as white, black, orange, red, gold and grey color variants.

The device will run Android 5.1 Lollipop out of the box, which is reassuring. The price of the device has yet to be revealed, though you can expect it to be much higher than the price of your average MTK smartphone. What do you think about the HTC Desire 728? Tell us in the comments.

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  1. iKosh
    July 12, 2015

    I’m afraid it’s going to be double the price of other MTK6753 devices.

    • Muhammad Yasir
      July 12, 2015

      ya bet…

  2. Andrew P
    July 12, 2015

    HTC keeps going down with these identical phones and not competetive prices, and perhaps this one will not be an exception.

    I hope rumoured HTC Aero will bring something new.

  3. Muhammad Yasir
    July 12, 2015

    high prices = EPIC FAIL !
    sad thing … HTC exists here … and sells phones are depressing prices … if only other chinese companies would take its place !

    • July 12, 2015

      Other chinese companies are doing what they can to make cheaper phones with killer specs.

      • Muhammad Yasir
        July 13, 2015

        yeah man … i appreciate that 🙂

  4. Joe mont
    July 12, 2015

    HTC pays actual money for marketing and warranties, so yes it will be more expensive. That is pretty much the only thing that is for certain.