If there’s any action happening on the smartphone turf, it is from the Chinese OEMs.
Most Chinese smartphone makers operate at razor-thin profit margins, which makes it imperative for them to sell their products in huge numbers if they’re to make a substantial profit. This also means that most of these companies don’t have a massive marketing budget, which means they have to resort to viral campaigns that spread through the users themselves.
Meizu’s newest marketing gimmick is its offer to OnePlus 2 users. The company wants OnePlus 2 owners to fill up a form and then win a chance to swap their OnePlus 2 for a Meizu PRO 5, which is the company’s newest flagship and the first of the PRO line.
While at it, Meizu have also taken a dig at OnePlus, hashtagging their posts with ‘#TurnTheHeatOff’, am obvious reference to the overheating problems faced by Snapdragon 810 phones (the OnePlus 2 being one).
Gizchina News of the week
The post, captioned ‘Want to swap your OnePlus phone for a Meizu PRO 5? Tell us why you want to #TurnTheHeatOff and you could win!’ was published on Facebook by Meizu a few hours back.
So, any OnePlus 2 owners here who wish to swap their 2016 flagship killer for the Meizu PRO 5?
Well, quite interesting: you can swap your Samsung Galaxy Note (or else) to a OnePlus 2, and then swap your OP2 to a Meizu! 😛
LOL @ marketing guys all over the World!
Honestly, it’s a better phone
Wonder where they take the phones they get from people…
They probably will send them to Ali Group to be sold second hand. Ali is a major investor in Meizu now.