Following in the footsteps of OnePlus marketing, UMi are asking Elephone P8000 owners to smash their phones for the chance of getting a Free UMi Iron, however there is one very important difference between the UMi Smash and the promotion OnePlus held.
Back at the start of OnePlus, the start-up company asked fans to smash their current phones to receive a free OnePlus One. OnePlus asked fans to first apply for the smash and only to take part once their place in the promotion had been secured. The idea meant that only people guaranteed a OnePlus One would then smash their old phones on video. On a whole though the promotion was deemed ridiculous by many but did result in plenty of hype for the then new brand.
After seeing OnePlus perform this, UMi have decided to recreate the promotion a year on but this time things are different.
The press release which UMi sent out the morning states that they are offering several lucky winner a UMi Iron Pro in exchange for smashing their Elephone P8000 to bits. The press release goes on to say that UMi is also offering 50% off an Iron Pro for anyone smashing their P8000 and uploading video proof but is not chosen to receive a free UMi Iron Pro.
WHAT ABOUT THOSE WHO DID SMASH THEIR ELEPHONE P8000 AND DID NOT MAKE IT TO THE TOP 10? UMI HAS NOT FORGOTTEN ABOUT YOU GUYS AS WELL BECAUSE EVEN IF YOU DID NOT MAKE IT TO THE TOP 10 LIST, YOU SHOULD STILL CONSIDER YOURSELF A WINNER BECAUSE YOU WILL BE ABLE TO RECEIVE AN UMI IRON PRO FOR 50 PERCENT OF ITS PRICE.
Source: UMi Community
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So what UMi are basically asking is for Elephone P8000 owners to video themselves smashing their phone in the hopes that they will be chose to receive a Free UMi Iron Pro. Anyone not chosen will get %50 off an Iron Pro, in effect you will be throwing money away no matter the outcome!
The promotion is sure to bring a lot of attention on to UMi, but we feel most of it will be negative. It was a stupid idea when OnePlus tried it, and it is even worse with UMi’s new rules.
This is just our opinion though. Are there any Elephone P8000 owners out their who are seriously contemplating this? We reviewed the Elephone P8000 earlier this year, and I have to say it was a good enough phone for me to what to keep in perfect working order rather than smash it apart, how about you guys?
Umi picked Elephone as main competitor:
umi and elphone are better than doogee
Doogee is better than Elephone.
Geez instead of offering software updates or something they’re making users smash their phones … good idea …
I guess this is what the world has come to these days. Back in the day you used to value your electronics and keep some of them till they dropped dead after a good number of years.
Not even sure how you’ll prove it’s your phone and that it’s a different phone being smashed but meh, these are details.
Can I smash my P7000? Shipped with crap software, 3 or 4 OTAs later, still crap software.
I’m sure there are Elephone users out there that would gladly smash their phones out of frustration one they realise how crap they are so might be good for those. Only problem I can see is if lots of people were to do it, could put Umi out of business and that would be great for Elephone!
If I own Elephone P8000, I will be happy to smash it for UMI IRON pro.
I think P8000 users should first wait Marshmallow update, not sure they will get it with Umi…
Umi is better than Elephone in keeping to promises. Also quality build phone. Elephone is just over hyped
A free vonwey for everyone who smash a umi hammer.
*3 months later*
still no one have managed to succeed.
when will dual boot smartphones become a thing?
Can I smash my elephone p8 too? Still using it 🙂
This is a bad joke. Ask users to smash a phone made by your own company and released only months ago for a chance to get the next under par device? Desperate much?
Stupid UMI, though I don’t know UMI but I will never consider UMI is a good company. Shame on you.