Letv is now LeEco (plus new logo)


Within a few months into launching its first phones, Letv turned into a manufacturer worth following.

Letv made a handful of phones varying in specs and price segments. However, it looks as though the company’s logo was a little too monotonous, and the name ‘Letv’ a little misleading for the unawares.

LeEco-logo_1

Which is why, Letv has undergone a major rebranding, and is now known as LeEco. Along with that, the company gets a new logo too.

The company also announced the world’s first Snapdragon 820 phone in the Le Max Pro a few days back, and is currently prepping for its first smartphone launches in India, scheduled to take place on the 20th this month.

After a conference — with the theme ‘A New Eco World’ — in China, the new logo and brand name were introduced to the media. Almost immediately after that, social streams of the company reflected the change in name and logo.

Quite clearly, LeEco wants people to take notice of the diverse nature of the company with the new logo and the name.

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62 Comments

  1. Daniel Golicki
    January 13, 2016

    The new name is as misleading as the old one. I would guess it’s some environment protection company by the name. Plus the new logo is horrible, the old one was really classy.

    • Frederick Micallef
      January 13, 2016

      can’t agree with the former logo being classy, but same thought crossed my mind, leEco seems like an environment protection company

      • Samora Tanaja
        January 13, 2016

        Save the planet..!!
        Contact LeEco to volunteer..
        LeEco is an international Enviromental company based on French and 9Gag

  2. Papa Waklu
    January 13, 2016

    They gone from Letv to LeEco? hahahaha

  3. greg
    January 13, 2016

    That doesn´t make any sense, anyway, as long as they keep making awsome phones

  4. Dante
    January 13, 2016

    pretty k logo i guess , Hope they do well , They are lieke the xiaomi of … china? but worldwide ? and eco ?

  5. realjjj
    January 13, 2016

    Eco is from ecosystem and it just defines the entire thing. Likely what we’ll see as branding is the LE followed by the subdivision ( LETV, LEPhone and so on). Their site in english http://www.leeco.com/en/index.html

    http://www.letv.com/pzt/leeeco/images/le_eco1.jpg

  6. Yury
    January 13, 2016

    Branding will be like it was – LeTV

  7. Levi Smith
    January 13, 2016

    I think this is a good decision overall. Letv would always have been a Chinese content provider company, but LeEco can be marketed as a global umbrella brand.

  8. @ndy
    January 13, 2016

    Honestly.. I preferred letv. I don’t think it makes much sense to change their brand now. I like the bold, brash, red logo.

  9. Muhammad Yasir
    January 13, 2016

    lol .. Ecoo immidiately comes to mind :p

  10. sai bhagavan
    January 13, 2016

    Al de best LeEco….hope u will give big manufactures a run for their money….

  11. Tajwar
    January 13, 2016

    Nooooooo

  12. Xali
    January 13, 2016

    LeEco sounds dumb and cheap, LeTv had a cath.

  13. Daniel Golicki
    January 13, 2016

    The new name is as misleading as the old one. I would guess it’s some environment protection company by the name. Plus the new logo is horrible, the old one was really classy.

    • Frederick Micallef
      January 13, 2016

      can’t agree with the former logo being classy, but same thought crossed my mind, leEco seems like an environment protection company

    • Samora Tanaja
      January 14, 2016

      Save the planet..!!
      Contact LeEco to volunteer..
      LeEco is an international Enviromental company based on French and 9Gag

  14. Papa Waklu
    January 13, 2016

    They gone from Letv to LeEco? hahahaha

  15. greg
    January 13, 2016

    That doesn´t make any sense, anyway, as long as they keep making awsome phones

  16. Dante
    January 13, 2016

    pretty k logo i guess , Hope they do well , They are lieke the xiaomi of … china? but worldwide ? and eco ?

  17. realjjj
    January 13, 2016

    Eco is from ecosystem and it just defines the entire thing. Likely what we’ll see as branding is the LE followed by the subdivision ( LeTV, LePhone and so on). Their site in english http://www.leeco.com/en/index.html

  18. Yury
    January 13, 2016

    Branding will be like it was – LeTV

  19. DarthBatman
    January 13, 2016

    I think this is a good decision overall. Letv would always have been a Chinese content provider company, but LeEco can be marketed as a global umbrella brand.

  20. quodvadis
    January 13, 2016

    lol either name sounds dumb

    • Jovan Leon
      January 14, 2016

      LeEco actually sounds dumber.

  21. @ndy
    January 13, 2016

    Honestly.. I preferred letv. I don’t think it makes much sense to change their brand now. I like the bold, brash, red logo.

  22. Guest
    January 13, 2016

    lol .. Ecoo immidiately comes to mind :p

  23. balcobomber25
    January 13, 2016

    I imagine this was done with the international markets in mind.

  24. sai bhagavan
    January 13, 2016

    Al de best LeEco….hope u will give big manufactures a run for their money….

  25. Tajwar
    January 13, 2016

    Nooooooo

  26. Guest
    January 13, 2016

    LeEco sounds dumb and cheap, LeTv had a cath.

  27. quodvadis
    January 14, 2016

    lol either name sounds dumb

    • Jovan Leon
      January 14, 2016

      LeEco actually sounds dumber.

  28. balcobomber25
    January 14, 2016

    I imagine this was done with the international markets in mind.

  29. January 14, 2016

    “…the name ‘Letv’ a little misleading for the unawares.” — And LeEco is less misleading? When I see this name I think of green energy, not mobile phones. Thumbs down on the name change.

  30. Lars
    January 14, 2016

    They should call their phones ‘LePhone’ since they’re not tv’s. Imagine them calling their tv’s ‘LePhone’, doesn’t make sense 🙂

    • Bokor Viktor
      January 18, 2016

      Or just simply, LeMo 🙂

  31. Angry Mobile Nerd
    January 14, 2016

    Sounds cheap, probably something to do with having “Eco” in it.

  32. Young
    January 14, 2016

    Bad idea.

    New name is horrible.

  33. Yury
    January 14, 2016

    Author delete this article. Do not mislead people.

  34. dutchgio
    January 14, 2016

    They should just keep the brand Le and add names for products behind it, this doesnt sound any better than Letv.

    • Jay
      January 14, 2016

      That’s a neat idea. You should be paid by LeTV to help with their branding 🙂

    • MinusPlusDivide
      January 14, 2016

      LePhone sound nice

  35. 10basetom
    January 14, 2016

    “…the name ‘Letv’ a little misleading for the unawares.” — And LeEco is less misleading? When I see this name I think of green energy, not mobile phones. Thumbs down on the name change.

  36. Lars
    January 14, 2016

    They should call their phones ‘LePhone’ since they’re not tv’s. Imagine them calling their tv’s ‘LePhone’, doesn’t make sense 🙂

    • Bokor Viktor
      January 18, 2016

      Or just simply, LeMo 🙂

  37. Jay
    January 14, 2016

    @Yash, any heads up if the Le Max Pro would be released in India on 20th?

    • January 14, 2016

      it won’t, it’ll most likely be the Le Max with the Le 1S.

  38. Angry Mobile Nerd
    January 14, 2016

    Sounds cheap, probably something to do with having “Eco” in it.

  39. Young
    January 14, 2016

    Bad idea.

    New name is horrible.

  40. Yury
    January 14, 2016

    Author delete this article. Do not mislead people.

    Added: Seems indeed:
    “Letv is where we started, but LeEco is our future,” said Ablikim Ablimit, Le Holdings’ Vice President of Strategy, “We will create a more beautiful eco world with new value for our users. And our brand-new logo will bring users into this exciting world.”

  41. dutchgio
    January 14, 2016

    They should just keep the brand Le and add names for products behind it, this doesnt sound any better than Letv.

    • Jay
      January 14, 2016

      That’s a neat idea. You should be paid by LeTV to help with their branding 🙂

    • Guest
      January 14, 2016

      LePhone sound nice

  42. Twister12
    January 14, 2016

    Letv to LeEco. Nahh. LeTv sounds & looks fine with me.

  43. Jay
    January 14, 2016

    @Yash, any heads up if the Le Max Pro would be released in India on 20th?

    • Yash Garg
      January 14, 2016

      it won’t, it’ll most likely be the Le Max with the Le 1S.

  44. Twister12
    January 14, 2016

    Letv to LeEco. Nahh. LeTv sounds & looks fine with me.

  45. BotondKisKovacs
    January 14, 2016

    Now this is how you fuck up a brand! Bravo, you had an easy to pronounce name in any language, a nice looking simple but elegant logo, now you have a shitty hard to say name and a boringly minimal but irritatingly colored logo that could only be worse if it used Comic Sans for the font.
    To be honest I love their current phones but I wouldn’t buy one that has this crappy new name and logo on it. Now when the market is flooded with good affordable phones, it really comes down to such details. Their phone designs were the best in my opinion but this new branding will ruin it.

  46. BotondKisKovacs
    January 14, 2016

    Now this is how you fuck up a brand! Bravo, you had an easy to pronounce name in any language, a nice looking simple but elegant logo, now you have a shitty hard to say name and a boringly minimal but irritatingly colored logo that could only be worse if it used Comic Sans for the font.
    To be honest I love their current phones but I wouldn’t buy one that has this crappy new name and logo on it. Now when the market is flooded with good affordable phones, it really comes down to such details. Their phone designs were the best in my opinion but this new branding will ruin it.

  47. January 18, 2016

    Ugh… it’s irrelevant. As I was reading some of the posted comments, I started thinking, “WTF!” Who really cares about the name. The old brand was fine, the new one is fine too.

    What I can’t see why the would change just as they started getting traction and brand awareness. And why they would do so immediately AFTER they just made a big push at CES with the old branding.

  48. Dave Weinstein
    January 18, 2016

    Ugh… it’s irrelevant. As I was reading some of the posted comments, I started thinking, “WTF!” Who really cares about the name. The old brand was fine, the new one is fine too.

    What I can’t see why the would change just as they started getting traction and brand awareness. And why they would do so immediately AFTER they just made a big push at CES with the old branding.