With killer phones from Lenovo, Xiaomi and Meizu, at only 999 Yuan, you would think Oppo would have a crack at the market, but looking at the latest TENAA details it appears not.
Let’s just go over what 999 Yuan (and even less) can get you these days.
If you’re a Meizu fan then you can pick up the Meizu M3 Note with an all alloy body, 5.5-inch FHD display, 3GB RAM, Helio P10 chipset, fingerprint scanner, 4100mAh battery and 13 mega-pixel rear camera.
Lenovo fans can opt for the Lemon 3, also with an all metal body, fingerprint scanner, 1920 x 1080 display but Snapdragon 616 chipset, 2GB RAM and Dolby Atmos.
And if you went for the Xiaomi Redmi Note 3 then, well you would basically get the same as the Meizu M3 Note, only with a rear fingerprint scanner and MIUI.
So with all this competition surely Oppo will have finally realised it was time to tap in to the 999 Yuan price war and really make a go of it. Right?
Well no, not really. According to the latest leaks, the newest Oppo A37M will cost just 999 Yuan, but the specifications are well off the mark compared to rivals.
The good news is that phone will be quite thin at only 7.85mm, and it will have an all metal body, but other than that…
Up front the display is a 5-inch 1280 x 720 model, the chipset is a very disappointing quad-core MT6735, memory is just 2GB + 16GB and the cameras are a 5 mega-pixel front and 8 mega-pixel rear.
Images of the phone show a gold body, but no fingerprint scanner and quite a dated design.
All we can say is that we hope the Oppo A37M features some nice kit like decent camera lenses, VOOC and good audio to make the pice worthwhile.