UMi reckon the Super takes ‘stunning’ night shots: Have your say


The kind of faith that the young Chinese phone makers have in themselves in unparalleled. Companies like UMi, Elephone, and more recently, Vernee have been daring of late, not worried of what people would think of their marketing strategies. It goes your way sometimes, and other times, the other.

Anyway, we’ve been sent some camera samples from the upcoming UMi Super, which may have an uninspiring name but it does seem to have a camera that is capable of a thing or two. These samples are supposedly taken in low-light environments, so as to show exactly what the camera is capable of. Take a look below:

UMI Super Camera Sample - Night UMI Super Camera Sample - Night

Gizchina News of the week


Must say, the shots look pretty good. That said, fluorescence can make even a pedestrian sensor look pro, which I hope isn’t the case here. What do you think of these samples?

Expect a review of the UMi Super in the coming weeks (with samples across varying light surroundings), once the phone does start shipping. Meanwhile, you can stay up to date with the news around this device here.

In related news, UMi also set up a ‘UX’ page for easier before- and after-sales support, which can be accessed here.

Disclaimer: We may be compensated by some of the companies whose products we talk about, but our articles and reviews are always our honest opinions. For more details, you can check out our editorial guidelines and learn about how we use affiliate links.

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60 Comments

  1. .
    May 28, 2016

    Another day another Umi ad

    • balcobomber25
      May 28, 2016

      These ads are needed to run a website. Karal rights them like they are a press release from the company. Yash on the other hand knows how to be objective and not write like everything UMi says is pure gold.

      • aaa
        May 28, 2016

        From the first tease of the umi super, this site hasn’t missed a single day without an ad about this phone.
        This is pathetic

      • Inti Energia
        May 28, 2016

        I agree that Yash has a level of objectivity in putting forward the ads whereas I have some doubt that Karal really exists (a fictitious name added to UMI and Elephone press releases?).

        Where I am not sure that I agree with you is that these ads are necessary to run a website. There are already a lot of banners on the site and there is a commercial arrangement with a chinese reseller. I would not object to other banners and overt advertisements. What is objectionable is that these are put on the site as “articles” which is not very transparent and an insult to the intelligence of the readers. If you look on http://www.yahoo.com you will see various articles that are indicated as “Sponsored” with a little asterisk. If the site is being compensated for it that would be an appropriate solution in my opinion and would restore integrity.

        • balcobomber25
          May 28, 2016

          Websites are incredibly expensive to run and maintain. You’ll find these same type of articles on almost every website.

  2. MattD
    May 28, 2016

    Pics are resized, aren’t them? Otherwise, they’re really bad… :-/

    • balcobomber25
      May 31, 2016

      On PC they aren’t full size either

      • MattD
        May 31, 2016

        Thanks for the reply… So we just have to guess they’re good just because it’s advisement material? xD

        • balcobomber25
          May 31, 2016

          And some people have found samples online that look very very similar to these which makes them even more suspect. I never believe company provided shots to begin with.

          • MattD
            May 31, 2016

            You’re a wise man indeed ?

  3. balcobomber25
    May 28, 2016

    I would like to see more than just the reference shots. They chose two “low light” scenes, where there was plenty of light available.

    • Semi
      May 28, 2016

      those are not easy situation for the camera, because light isn’t uniformed in the scene, just try to find a sony camera or omnivision used on these cheap manifacturers that comes close, around the light it will all be noisy, grainy and all messed up colors.

      seems this panasonic sensor has really some good potential.

      • balcobomber25
        May 28, 2016

        Most cameras could reproduce the results above due to the amount of light already in the scene. Plus we don’t know if these were touched up at all The sensor type though has a very minor affect on low light. The lens is much more important. But overall Sony, Omni and Samsung sensors are better than Panasonic.

        • Semi
          May 29, 2016

          yeah, I assume you tried dozen of panasonic sensors.
          lens is also secondary, nowadays they all use above average ones (and usually the same ones), it’s mediatek shitty rom that gives absimal results.
          That’s why sony, omnivision perform shit on ulefones, elephones, umis and the rest, but if you see panasonic cam on ulefone vienna you can notice an overall boost in quality over OV or IMX cameras on these products.
          Then there are top class lenses and optimizations that you can see on Vivo, Samsung, Huawei and the others, but panasonic seems the winner on generic china phones right now,

          • balcobomber25
            May 29, 2016

            Lens is no way close to secondary in fact it’s more important than the sensor is. And they don’t all use the same ones. The lens is one of the reasons why two phones can use the same sensor and have drastically different results. The other is the software optimization. Most cheaper phones use cheaper optics and they don’t spend anytime optimizing the sensor.

            • Ivan
              May 30, 2016

              That is correct!
              Even if generic Chinese brands use a very good sensor, they usually ruin it with horrible software optimizations/algorithms and awful lenses, that are just slapped over the sensor and no calculations are done whatsoever. Even if they use good lenses, without optimizations and tests, the result is mediocre at best.

              As a result you get various pink/grey/green spots, blurry image and other effects like that.

  4. Guest
    May 28, 2016

    Another day another Umi ad

    • balcobomber25
      May 28, 2016

      These ads are needed to run a website. Karal rights them like they are a press release from the company. Yash on the other hand knows how to be objective and not write like everything UMi says is pure gold.

    • Guest
      May 28, 2016

      From the first tease of the umi super, this site hasn’t missed a single day without an ad about this phone.
      This is pathetic

    • Inti Energia
      May 28, 2016

      I agree that Yash has a level of objectivity in putting forward the ads whereas I have some doubt that Karal really exists (a fictitious name added to UMI and Elephone press releases?).

      Where I am not sure that I agree with you is that these ads are necessary to run a website. There are already a lot of banners on the site and there is a commercial arrangement with a chinese reseller. I would not object to other banners and overt advertisements. What is objectionable is that these are put on the site as “articles” which is not very transparent and an insult to the intelligence of the readers. If you look on

    • Inti Energia
      May 28, 2016

      I agree that Yash has a level of objectivity in putting forward the ads whereas I have some doubt that Karal really exists (a fictitious name added to UMI and Elephone press releases?).

      Where I am not sure that I agree with you is that these ads are necessary to run a website. There are already a lot of banners on the site and there is a commercial arrangement with a chinese reseller. I would not object to other banners and overt advertisements. What is objectionable is that these are put on the site as “articles” which is not very transparent and an insult to the intelligence of the readers. If you look on

    • Inti Energia
      May 28, 2016

      you will see various articles that are indicated as “Sponsored” with a little asterisk. If the site is being compensated for it that would be an appropriate solution in my opinion and would restore integrity.

    • balcobomber25
      May 28, 2016

      Websites are incredibly expensive to run and maintain. You’ll find these same type of articles on almost every website.

  5. Clara fioata
    May 28, 2016

    Ok, I gonna join the people that call these news Ads, first I was a bit skeptical (new to the site) but now there is no denying that these new are just ads, I mean come an you dont have to post the same news as Umi does on their site, when its only about the camera. Don’t get me wrong I love the UMi Super, but this is getting ridiculous.

  6. jasonx
    May 28, 2016

    That’s what they said about the Touch’s IMX328. photos taken with it look like 2MP sensor interpolated to 13MP.

  7. MattD
    May 28, 2016

    Pics are resized, aren’t them? Otherwise, they’re really bad… :-/

    EDIT: at least, on mobile those pics looks shitty, but they’re clearly not a full resolution… Is it the same on pc or just a problem on mobile? Any answer would be appreciated xD

    • balcobomber25
      May 31, 2016

      On PC they aren’t full size either

    • MattD
      May 31, 2016

      Thanks for the reply… So we just have to guess they’re good just because it’s advisement material? xD

    • balcobomber25
      May 31, 2016

      And some people have found samples online that look very very similar to these which makes them even more suspect. I never believe company provided shots to begin with.

    • MattD
      May 31, 2016

      You’re a wise man indeed 😁

  8. balcobomber25
    May 28, 2016

    I would like to see more than just the reference shots. They chose two “low light” scenes, where there was plenty of light available.

    • Semi
      May 28, 2016

      those are not easy situations for the camera, because light isn’t uniformed in the scene, just try to find a sony camera or omnivision used on these cheap manifacturers that comes close, around the light it will all be noisy, grainy and all messed up colors.

      seems this panasonic sensor has really some good potential.

    • balcobomber25
      May 28, 2016

      Most cameras could reproduce the results above due to the amount of light already in the scene. Plus we don’t know if these were touched up at all The sensor type though has a very minor affect on low light. The lens is much more important. But overall Sony, Omni and Samsung sensors are better than Panasonic.

    • Semi
      May 29, 2016

      yeah, I assume you tried dozen of panasonic sensors.
      lens is also secondary, nowadays they all use above average ones (and usually the same ones), it’s mediatek shitty rom with JB-era development that gives absimal results.
      That’s why sony, omnivision perform shit on ulefones, elephones, umis and the rest, but if you see panasonic cam on ulefone vienna you can notice an overall boost in quality over OV or IMX cameras on these products.
      Then there are top class lenses and optimizations that you can see on Vivo, Samsung, Huawei and the others, but panasonic seems the winner on generic china phones right now,

    • balcobomber25
      May 29, 2016

      Lens is no way close to secondary in fact it’s more important than the sensor is, especially for low light photos. And they don’t all use the same ones. The lens is one of the reasons why two phones can use the same sensor and have drastically different results. Most phones have different aperture which determines how much light the sensor receives. The aperture is part of the lens assembly. The other is the software optimization. Most cheaper phones use cheaper optics and they don’t spend anytime optimizing the sensor.

    • Guest
      May 30, 2016

      That is correct!
      Even if generic Chinese brands use a very good sensor, they usually ruin it with horrible software optimizations/algorithms and awful lenses, that are just slapped over the sensor and no calculations are done whatsoever. Even if they use good lenses, without optimizations and tests, the result is mediocre at best.

      As a result you get various pink/grey/green spots, blurry image and other effects like that.

    • Guest
      May 30, 2016

      That is correct!
      Even if generic Chinese brands use a very good sensor, they usually ruin it with horrible software optimizations/algorithms and awful lenses, that are just slapped over the sensor and no calculations are done whatsoever. Even if they use good lenses, without optimizations and tests, the result is mediocre at best.

      As a result you get various pink/grey/green spots, blurry image and other effects like that.

  9. Clara fioata
    May 28, 2016

    Ok, I gonna join the people that call these news Ads, first I was a bit skeptical (new to the site) but now there is no denying that these new are just ads, I mean come an you dont have to post the same news as Umi does on their site, when its only about the camera. Don’t get me wrong I love the UMi Super, but this is getting ridiculous.

  10. Muhammad Yasir
    May 28, 2016

    LIES !

  11. jasonx
    May 28, 2016

    That’s what they said about the Touch’s IMX328. photos taken with it look like 2MP sensor interpolated to 13MP.

  12. eliHd
    May 28, 2016

    If umi whatever can take low light like that! that’s when apple go bankrupt!! Lmao

  13. Guest
    May 28, 2016

    LIES !

  14. Guest
    May 28, 2016

    LIES !

  15. eliHd
    May 28, 2016

    If umi whatever can take low light like that! that’s when apple go bankrupt!! Lmao

  16. xxBl4ckVibExx
    May 29, 2016

    Yeah and the real pictures from users, will look like a $50 phone… Don’t believe anything that this company says… They always lie.

  17. MitsosDaBest
    May 29, 2016

    Yeah and the real pictures from users, will look like a $50 phone… Don’t believe anything that this company says… They always lie.

  18. MitsosDaBest
    May 29, 2016

    Yeah and the real pictures from users, will look like a $50 phone… Don’t believe anything that this company says… They always lie.

  19. Chickens
    May 30, 2016

    Beautiful! It takes photos just as well as my UMi eMax!

  20. Chickens
    May 30, 2016

    Beautiful! It takes photos just as well as my UMi eMax!

  21. Chickens
    May 30, 2016

    Beautiful! It takes photos just as well as my UMi eMax!

  22. NextHype
    May 30, 2016

    aw c’mon… UMI Super can take noiseless night shots ?

  23. NextHype
    May 30, 2016

    aw c’mon… UMI Super can take noiseless night shots ?

  24. CoinPhone
    May 30, 2016

    The pictures are stolen. The one of the fountain are all over the internet. Appeared as early as December 2015. Used by fountain designers and 2016 New Year countdown event.

    • Duarte Bruno
      May 31, 2016

      Good catch.
      Besides, until full resolution samples are given, these don’t mean anything.

  25. Guest
    May 30, 2016

    The pictures are stolen. The one of the fountain are all over the internet. Appeared as early as December 2015. Used by fountain designers and 2016 New Year countdown event.

    • Duarte Bruno
      May 31, 2016

      Good catch.
      Besides, until full resolution samples are given, these don’t mean anything.

  26. Karly Johnston
    June 1, 2016

    UMI has the same translation as Elephone = Mud.

  27. Karly Johnston
    June 1, 2016

    UMI has the same translation as Elephone = Mud.

  28. kaskuser
    August 11, 2016

    fu**ing liar umi.
    there is souce of foto.
    damn .
    http://www.xhjsz.com/market/infor/?Nid=459

  29. Guest
    August 12, 2016

    fu**ing liar umi.
    there is souce of foto.
    damn .
    http://www.xhjsz.com/market/infor/?Nid=459