Leagoo 2.0 is a new brand strategy coming in 2017


Leagoo 2.0

January is the time to look back at the past year and revisit all the events and success throught it. For the Leagoo brand this looking back party happened last week on January 15th at Vanke Qianhai Enterprise Dream Park with numerous CEOs and over 700 attendees present. But it wasn’t only about patting each other on the back, but also about presenting a new brand strategy Leagoo 2.0.

Leagoo 2.0’s core lies in the ambition of becoming an influential global brand and 2016 has been a big stepping stone towards achieving just that. The company shipped over 2 million phone units, contracted 60 new agents to sell their products and made the brand available in 96 countries. The lines solidified into the M-series with affordable budget solid smartphones, T-series for stylish line with good selfie cameras, V-series for stylish and luxury phones aimed at  bussiness users and Shark series with big battery life.

However Leagoo is not planning on stopping and the 2017 goal is to reach up to 5 million units shopped and to become a top-10 brand in the Afro-Asian district by 2020. Leagoo 2.0 in short plans to create recognizable international brand with some disctinctive platform and clear company philosophy. Let’s see how they will do in 2017 then.

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