Earlier today, Chinese manufacturing giant, Huawei, announced two new smartphones in its Enjoy series. The arrival of Huawei Enjoy 9 Plus and Huawei Enjoy Max further increased the number of devices in this series since it was launched about three years ago. Before the official announcement of the new smartphones, Sun Hao, Huawei’s senior product manager of BG, briefly reviewed the history of Huawei’s Enjoy series.
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The series was born in 2015, and it was positioned as a budget series within the 1000 Yuan range ie from 1000 Yuan ($145) to 1999 Yuan ($289). In 2015, the company released Huawei Enjoy 5 and 5S while in 2016, we saw the Enjoy 6 and 6S. Last year, the company made it three smartphones in the series by releasing Enjoy 7, Enjoy 7S and Enjoy 7 Plus. This year, the company has already released five smartphones in the Enjoy series. Earlier in the year, it launched the Huawei Enjoy 8e, Enjoy 8e Youth Edition and Enjoy 8 Plus.
With these smartphones in this series so far, the company has achieved 45 million users which has stabilized the brand and its market position.