On October 23, Counterpoint Research released the third quarter data report of the Indian smartphone market. According to the report, in the third quarter of this year, Xiaomi dominated the Indian smartphone market with a market share of 27% (up from 22% in the same period last year), followed by Samsung (23%), VIVO (10%), Micromax (9%), and OPPO (8%). Compared with the 28% and 29% market share in the second quarter of this year, the market share of Xiaomi and Samsung has declined in the third quarter.
Moreover, according to the report, in the third quarter of this year, Indian smartphone shipments increased by 24% quarter-on-quarter and 5% year-on-year. Driven by the expansion of the new Redmi series 6 and offline channels, Xiaomi’s single-season shipments in India reached its highest level ever.
The report also said that in the third quarter of this year, the top five smartphone brands accounted for 77% of the entire smartphone market. Karn Chauhan, a research analyst at Counterpoint Research, said: ‘In this quarter, India shipped more than the United States, which is the second time this has happened.’
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In addition, Anshi KaJain, an analyst at the market research organization, said: ‘For the Indian rupee against the US dollar, it fell to a record low. But India’s smartphone shipments reached a record level.’
At present, India has more than 400 million smartphone users and has recently surpassed the United States to become the world’s second largest smartphone market after China.
Chauhan said: “With the launch of many new products, in the third quarter of this year, smartphones with prices between $150 and $250 contributed nearly a third of sales.’
The report said that the launch of the new sub-brand of Pocophone helped Xiaomi lead the way in smartphone shipments in India.
As the market demand for J6 and J8 remains strong, Samsung’s shipments are driven by the J-series phones. In addition, the Korean tech giant launched the first Galaxy J2 Core mobile phone running Android Go, which provides much-needed features for the smartphone market priced under$100.
With the release of V11 and V11 Pro, VIVO’s shipments have reached the highest level ever. Micromax returned to the top five for the first time in two years. Micromax and Reliance Jio have won an order from the government of Chhattisgarh, India, according to which Micromax will become the only supplier in India to sell 5 million smartphones to women and students. However, the report added that after the order is completed, the company’s shipments may decline.
OPPO shipments have also increased this quarter, driven by a new product line, especially the F9 series.