On October 25, Xiaomi officially announced that it is expected its smartphone shipments will exceed 100 million units by the end of October. If so, the 2018 annual target will be completed two months ahead of schedule.
In 2017, its smartphone shipments exceeded 90 million units. On October 13, at the global core supplier conference of Xiaomi Mobile, Lei Jun proposed the annual shipment target of 100 million units in 2018. This was the second time that Xiaomi had proposed a shipment of 100 million units after 2015. But if in 2015, the company couldn’t reach this goal, now the manufacturer completed the task due to the high growth rate.
According to the financial report, in the second quarter of 2018, sales of Xiaomi phones reached 32 million units, an increase of 43.9% year-on-year. By the way, this is the highest growth rate in the world. Moreover, Counterpoint Research recently released a report, showing the manufacturer’s smartphone market share in India reached 27%. This company also leads the Indian smartphone market for five consecutive quarters.
Xiaomi could reach such heights not accidentally. It’s reported, Xiaomi Group’s business has entered more than 80 countries and regions, and Xiaomi smartphones have entered the top five in 25 countries and regions.
Back in 2015, when Xiaomi has had a similar goal, it couldn’t complete the task mainly because its offline channels didn’t perform well. In 2017, the company revised its retail business strategy and opened over 1000 stores. As Lei Jun repeatedly says: ‘Xiaomi is a smartphone company, a mobile internet company, and a new retail company.’
Insiders pointed out that this achievement once again proves the correctness and advancement of the Xiaomi model, and also shows that Xiaomi has the strength to set a higher target.