App Annie has released its report “The State of Mobile 2019” from which, in addition to other interesting informations, it emerges that WhatsApp is the most popular app of the Facebook family in 2018. The instant messaging app for the first time, since September of last year, was the app that registered the highest number of active users.
The Whatsapp app, owned by Facebook, has surpassed the Facebook app in the number of active users since September 2018. To be clearer, WhatsApp surpasses Facebook in many countries such as India, Indonesia, UK, Turkey, Switzerland, Spain, Singapore, Russia, the Netherlands, Mexico , Malaysia, Hong Kong, Germany, Finland and Brazil. Despite everything, the app struggles at home, in the US, where Facebook and Messenger are the masters.
The success of WhatsApp is therefore explained by the fact that the app has managed to break a communicative scheme, imposing itself as an alternative and predominant means of communication precisely because it is free.
However, it remains to be seen how many users are actually using WhatsApp, because from that 1.5 billion users made public a year ago, we no longer know an updated data, we will see if any new data will be revealed at the end of this month when Facebook will reveal the data for the last quarter of 2018.