Although iPhone revenues have fallen in the last quarter, the company announced today in its latest results report that its base of active iPhones currently stands at more than 900 million devices.
This is the first time that Apple releases this information and represents a historical record for this product. In addition, if we add the Apple Watch, iPad, iPod and Mac devices, the number of Apple devices currently in use grows to a whopping 1,400 million.
Apple has not given the detail of the number of active devices for the other products, but has confirmed that the total number has increased by more than 100 million in the last twelve months. In addition, the figure has increased by 40% compared to 2016, when the company reached the 1,000 million active devices.
Due to the growing importance of Apple’s service revenue, the Cupertino-based company has promised to periodically update the number of its active device base. This should help both analysts and investors better understand the performance of Apple’s hardware business, especially since it has stopped publishing iPhone sales.
The company has also defended its pricing structure around the world , which does not consider them too expensive.
“The price of the iPhone XS in the US is the same as the iPhone X a year ago” said Apple CEO Tim Cook in response to a question about whether the iPhone is too expensive. “The iPhone XS Max, which was new, was $100 more expensive than the XS”.
“Then we put the price of the iPhone XR right in the middle of where the entry price of the iPhone 8 and the iPhone 8 Plus was” Cook said. “Actually, it was a small price difference in the United States compared to last year”.
During the session, Cook also announced that Apple Music exceeded 50 million subscribers at the end of last year and that the service sector – which includes Apple Pay, Apple Music, Apple News and the 30,000 applications based on subscriptions in the App Store – It has increased by 40% compared to the previous year.
In terms of future prospects, the company expects iPhone sales to decline once again this quarter.