We knew that Xiaomi’s Redmi brand will hold a product launch conference today and announce not only two new smartphones but also a couple of other products. Everything happened according to the plan and predictions. But what’s more interesting, Lu Weibing also revealed the vision and mission of Redmi.
At today’s press conference, besides the Redmi 7 and Redmi Note 7 Pro, the company also announced two eco-chain products, namely Redmi AirDots True Wireless Bluetooth Headset and Redmi Automatic Pulsator Washing Machine 1A (8kg), priced at 99.9 yuan ($15) and 799 yuan ($119), respectively. They will go on sale on April 9.
Particularly, Lu Weibing announced Redmi’s five strategies and goals at the press conference:
- Adhere to the ultimate cost performance;
- Adhere to high quality;
- Accelerate internationalization;
- Deploy the high-end smartphone market;
- Expand the portfolio (5G and AIoT), and create a Redmi ecosystem.
As you see, the company is going not only to focus on the smartphones niche but also do the same as other top brands do. Moreover, according to LuWeibing, Redmi will have its own ecosystem just like Xiaomi does. This ecosystem will include AIoT devices that connect to one another.
In order to disclose more details about the company’s activity, Redmi Mobile announced Lu Weibing’s Redmi brand independence declaration, which explained how Redmi fights and fights for whom. It shows that Redmi not only has to design a thousand-yuan machine but also high-end flagship smartphones. It also said that they will declare war on all unreasonable premiums.