India: Xiaomi TV brand ships over 2 million units in 14 months


Today, Xiaomi TV officially announced that in just 14 months, Xiaomi TV has shipped more than 2 million units in India. The first 1 million units were sold in 9 months, and the latter 1 million units shipped out within 5 months. At present, Xiaomi TV is the fastest growing TV brand in India.

On May 6th, Manu Kumar Jain, vice president of Xiaomi Group and general manager of Xiaomi India, announced the results of “5th Anniversary of Xiaomi India” on Weibo. He said that Xiaomi has become the number one TV brand in India. It is understood that Xiaomi TV entered the Indian market on Valentine’s Day on February 14, 2018, and was quickly sought after by Indians. Not only was it quickly snapped up online, Xiaomi Home saw huge crowds at launch. The performance of Xiaomi TV in the Indian market is incredible and the company has achieved crazy results in a short period of time. Xiaomi smart TV is successful for three basic reasons

  • It works with India’s largest video provider to ensure the superiority of the content
  • Its smart experience for the Indian market stands out
  • Its price is very competitive.

At the same time, the high quality and low repair rate of Xiaomi TV has also been tested by the market. According to the company, the 32-inch Xiaomi TV has a repair rate of only 0.64%, while the industry average repair rate is 2.6%.

Xiaomi TV brand

Since April 2018, Xiaomi TV became the largest TV brand in China and its shipment has risen. Xiaomi has been quite innovative with its TVs. In addition to its high performance, the unique PatchWall Artificial Intelligence (AI) voice system also provides an excellent product experience. In terms of content, the company integrates the latest and hottest mass content resources in its TV such as iQiyi, Tencent Video, PPTV, Sohu Video, etc., so that users do not have to worry about the content. Xiaomi added its self-developed Xiao Ai to its TVs. With this feature, Xioami TVs can be the visual portal of the AIoT smart home. Users can directly control nearly 2000 Xiaomi smart devices through the TV remote control.

On April 23, Xiaomi released the innovative Xiaomi Mural TV and a series of full-screen TVs. On its first official sale, the Xiaomi Mural TV sold out in 9 minutes and will be re-sold on May 9. The sales of Xiaomi’s full-screen TV is booming and the supply is sufficient. In the past two years, Xiaomi smart TV has risen so high in the Chinese market. Its annual growth rate for 2018 was as high as 229% and the sales volume in Q4 2018 exceeded 3 million units, becoming the largest TV brand in China.

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