Despite being one of the most appreciated interfaces, MIUI has received heavy criticism in recent months due to the sometimes too cumbersome presence of advertisements. Xiaomi’s confirmed that the advertisements will not disappear entirely from MIUI, but it has promised to make some improvements.
Xiaomi’s General Manager for Internet Services is back on the subject, explaining what will be done to improve the user experience while maintaining the ads. Algorithms will be used that can only show ads that are relevant to users’ interests. The number of advertisements will also be reduced so as not to make their presence excessively annoying.
Xiaomi advertising on MIUI and Internet services has represented an important part of the turnover, given that in the first quarter they contributed at 9.7%.
However, it is likely that the new algorithms for displaying advertisements will be introduced with MIUI 11, the new Xiaomi smartphone interface that should be presented over the next few weeks.
It is worth to mention that according to netizens’ feedback, Xiaomi Mi 8 has today received the MIUI 10 9.5.22 experience version update, adding DC dimming. Xiaomi’s new DC dimming solution uses a fixed brightness mode switching node which integrates Xiaomi’s self-developing algorithm to add a “true hardware” DC dimming solution in the driver IC of the OLED screen. Xiaomi Mi 8 can now get this update which brings just DC dimming and weighs 324MB.