
Huawei may be preparing to launch a new sub-brand called Xingmang, with OSTA as its English name. New leaks point to two upcoming phones, the OSTA O1 and OSTA O1 Pro. The company has not confirmed either device, but new leaks have revealed several design and hardware details.
The new brand is reportedly aimed at younger buyers and the online market. Huawei may use it to offer phones with high-end specifications and different designs. A leaked retail box also adds weight to reports about the OSTA O1 Pro's name and planned memory options.
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Huawei OSTA O1 Pro Could Have a Wide Display
The OSTA O1 Pro is the more unusual phone in the leak. The leak says, it will feature a 6.39-inch flat LTPS display with 1.5K resolution. Its reported 16:9.5 aspect ratio would make it wider than most phones too.
The screen is also said to have very narrow bezels on all four sides. One report puts their width at around 1.05mm.
The rear design could also be different from Huawei's usual smartphone models. Leaked images point to a long, horizontal camera module. But we don't have the full camera specifications yet.
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OSTA O1 Could Take a Different Design Approach
Huawei is reportedly preparing a second model called the OSTA O1. Unlike the Pro version, this phone is said to use a four-curved display. It may also feature a large circular camera module on the back.
The two phones would therefore target different design preferences. The standard O1 would follow a more familiar curved-screen approach. The Pro model would focus on a wider, flat display.
Details about the standard O1 remain limited. Its screen size, processor, camera hardware, and battery capacity have not been confirmed. We also do not know how its specifications will compare with the Pro version.

Leaked Box Reveals Memory and Color Options
One of the latest reports includes a partial image of the OSTA O1 Pro retail box. The packaging reportedly identifies the phone and shows a configuration with 16GB of RAM and 1TB of storage.
Earlier leaks also mentioned four possible memory versions. These include 12GB of RAM with 256GB or 512GB of storage. Buyers may also get 16GB of RAM with either 512GB or 1TB of storage.
The reported color options include Starry Sky Black, Nebula White, and Starlight Purple. These names suggest Huawei wants to give the new series a new visual identity. But, the final colors and storage options still need official confirmation.
Huawei Has Yet to Confirm the New Brand
The Xingmang name has appeared in Huawei trademark records before. The company registered a related trademark in 2023 and submitted another application in 2026. These records show that Huawei has protected the name, but they do not prove that a new phone series will launch.
Recent reports describe OSTA as an online-focused brand for younger consumers. Some sources also suggest that its phones could offer flagship-level hardware. However, Huawei has not confirmed the brand's position, pricing, or launch plans.
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