Recently, IDC released its “China Wearable Device Market Quarterly Tracking Report, for Q2 2019. According to the report, in the second quarter of this year, the Chinese wearable market shipments were 23.07 million units. This is an increase of 34.3% year-on-year. The number of basic wearable devices (wearable devices that do not support third-party applications) is 18.46 million units. A 31.9% year-on-year growth rate. However, the shipment of smart wearable devices is 4.61 million units, a year-on-year increase of 45.0%. From the total shipments, earphone shipment hit 7.45 million units. This is a 113% year-on-year increase which is a new record high.
Looking at the performance of manufacturers, Xiaomi, Huawei and Apple rank among the top three. Xiaomi ranks first with a market share of 22.9%. Huawei is second with a market share of 22% while Apple claims third with a market share of 13.8%. Chinese companies BBK and Qihoo 360 claims fourth and fifth respectively.
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IDC believes that the future of China’s headset market mainly presents the following development trends:
- Rapid development of true wireless headsets
- The functions are gradually increasing while its application now have more substance
- Voice control is gradually becoming an important interaction method for headphones.
Pan Xuefei, IDC China Research Manager, said: “The development of the headset market is a consumption upgrade driven by technologies such as artificial intelligence. In the future, headset products will gradually become more independent and emerging smart devices through gradual upgrades in terms of interaction and functions. Especially in smart assistants, sensing and communication, there will be more room for upgrades.”