The smartphone sector has changed a lot over the years. Today, we bring some new data based on a Gartner study that shows who are the manufacturers that have sold the most smartphones during the third quarter.
The global demand for smartphones changes every year according to the preferences of users and market saturation. In this case, there is talk of a small decrease (0.4%) compared to last year and some important changes in the sales rates of some brands. We tell you all the details.
The ups and downs of the 3Q19 in the smartphone market
Gartner has carried out a thorough investigation of the smartphone market to offer all the sales data of the sector. In total, sales have decreased by a small percentage and the ups and downs of brands have increased significantly. Samsung is the leader of the market with almost 80 million devices sold increasing its percentage by 2% over last year. Huawei appears in second place with a considerable increase that reaches 65 million sales despite the problems we all know with the US ban.
In third place is Apple, without a doubt, the most affected company of the five big brands. With losses of 5 million sales compared to Q3 in 2018. Xiaomi remains with figures similar to last year. With 39 million devices sold followed by Oppo that continues to increase its figures to reach 30 million units in the market.
From the study, they have assured that “for the majority of the users of smartphones. The desire has happened to be owner of the less expensive smartphone. Today’s users prefer mid-range smartphones instead of flagship ones. Because they offer better value for money”. In this way, companies such as Huawei, Oppo or Xiaomi continue to grow at the expense of others such as Apple. Without forgetting Samsung and the renewed Galaxy A range that has generated many sales throughout this year.