Apple released the 2020 iPhone SE last week and potential buyers can now pre-order this smartphone in over 40 countries. Although this smartphone is not available in Brazil, the 2020 iPhone SE may enter Brazil in the next few weeks. This is because ANATEL (an organization similar to FCC) just released its documentation process. Even more surprising is the evidence that Apple plans to assemble the new iPhone SE in Brazil.
Apple will assemble the 2020 iPhone SE in Brazil to reduce cost
After the official launch of the new iPhone SE, some pictures of the iPhone were on Apple Brazil website. On the rear of the phone, there is the write-up “Indústria Brasileira” (“Brazilian Industry”). These logos are usually for products manufactured or assembled in Brazil.
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As of now, this image is no longer available Apple Brazil website. Nevertheless, the certification process for the 2020 iPhone SE in Brazil is now complete. ANATEL also mentioned that Foxconn Brazil is one of the production units of the product. The company has its manufacturing plant in Jundiai, São Paulo.
However, this is not the first time an iPhone will be assembled in Brazil. Apple often assembles some products, such as the iPhone XR, through Foxconn in Brazil to lower prices in the local market. Since the iPhone SE is a “cheap” model, Apple may choose to assemble again in Brazil.
The reason for assembling this product in Brazil is quite clear. Brazil imposes high tariffs on imported products, including almost all Apple devices. Therefore, some companies invest in the local assembly process because this can reduce the taxes paid on selling these products. The iPhone SE model to be sold in Brazil is A2296, which is the same as Europe and Australia
What do you think about Apple’s decision to assemble the 2020 iPhone SE in Brazil? Is the Brazilian market that important for this move? Let us know your thoughts in the comment section below.