Samsung has dominated the Indian smartphone market for many years. But Xiaomi has outpaced the South Korean manufacturer for the past few quarters.
Moreover, according to the results of the first quarter, Samsung lost the second place to the Chinese manufacturer Vivo, moving to third place. However, in the second quarter, the company not only returned to second place, but also significantly narrowed the gap with Xiaomi.
Samsung’s sales fell sharply last quarter, with the company holding just 15.6% (according to IDC) or 18.9% (according to Canalys) of the market. In the second quarter, its market share rose to 26%. At the same time, Xiaomi in the first quarter owned 31.6% of the market, and in the second its share decreased to 29%. If Samsung does not slow down, then the company has every chance of returning to the first place in the ranking of the biggest smartphone suppliers in India.
At the same time, due to the quarantine, shipments of smartphones from all manufacturers in India have sharply decreased. Take Samsung for example: in the first quarter, shipments amounted to 31 million smartphones. And in the second quarter, they fell to 18 million units. At the end of the second quarter, Vivo, Realme and Oppo took the third, fourth and fifth places, respectively, with shares of 17, 11 and 9%.
Already on August 5, Samsung will hold the Galaxy Unpacked event, at which the presentation of the Samsung Galaxy Note 20 line of tablets should take place, the flexible Samsung Galaxy Z Fold 2 smartphone, the new version of the Samsung Galaxy Z Flip clamshell with 5G support and the Samsung Galaxy Tab S7 / S7+ tablets should also be shown.
Smartphone sales in India cut to half in Q2 2020
Looks like all is not well for the smartphone market in India. A new report says that the overall shipments for the Q2 2020 took a hit with a 48% drop compared to last year’s 33 million shipments and it affected giants like Xiaomi, Oppo, Realme and Samsung as well. However, this is to be expected considering the serious global implications of the COVID-19 pandemic.
An exclusive recent Canalys report states that low demand and supply, and production halts due to the onset of COVID-19 led to fall in shipments. Xiaomi had the lowest drop in the market share with a 0.4% drop in comparison to 2019. It still continued to top the charts with a 30.9% market share. While Samsung faced a big 5.3% drop in the market share.