Samsung outranks the competition in the Indian smartphone market (Q3 2020)


Samsung

Counterpoint released the Indian smartphone market shipment share statistics report. Counterpoint is a recognized global analysis firm headquartered in Hong Kong. According to the report, smartphone shipments in India grew 9% year-on-year basis to reach over 53 million units shipment in Q3 2020. Samsung has recaptured the top spot with a 24% shipment share in the Indian smartphone market. The Korean giant outranked other OEMs to gain the top spot after Q3 2018 when Xiaomi took over the spot.

Indian smartphone market share

Samsung’s tale in Indian Smartphone market

Samsung is the fastest to recover from the COVID-19 outbreak slowdown. However, the primary reason for the company’s strong performance is its new launches at different price-segments in the Indian market. Another major reason for Samsung’s success and Xiaomi’s decline is the anti-China sentiment in the country. Xiaomi now sits at the second spot with a 23% shipment share in the market.

Vivo acclaimed third spot with a 16% shipment share. Improved offline presence enabled the company to retain the third position. However, Realme stays in the fourth position with a 15% shipment share. Realme’s C-series and Narzo series help the company to retain the fourth position. Fifth place is captured by OPPO with a 10% shipment share. The company shipments grew by 30% year-on-year in Q3 2020 because of its budget devices like OPPO A12 and A11K.

Under the ‘others’ name, there are major company’s like Apple and OnePlus. Talking about the premium segment, Apple surpasses OnePlus because of the strong demand for iPhone SE 2020 and iPhone 11. Moreover, after the launch of the iPhone 12 series the company will further improve its position in the coming quarter. However, OnePlus leads the affordable premium segment that ranges between ₹30000-₹45000($400-600).

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Reasons for Shipments Increase

The onset of the festive season in India has improved the shipment’s count in India. The ongoing sales at the country’s major online retailers – Flipkart and Amazon have pushed the sale of electronic items. Massive discounts on smartphones are among the primary reasons behind the surge in shipments. We expect improvement in the global smartphone shipments too with the beginning of the holiday season.

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