Apple is preparing to present new Macs based on its own processors on November 10

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Apple has scheduled another event for November 10 – very soon. At this event, we can expect the first Macs based on Apple’s own architecture.

Apple is preparing to present new Macs based on its own processors on November 10

The renowned analyst Ming-Chi Kuo has already said that the first ARM-based Mac will be the 13-inch MacBook Pro. Apple has already announced that Apple Silicon will deliver industry-leading performance and new technologies such as advanced power management for maximum performance and battery life.

Support for Secure Enclave technology will also be added for best-in-class security. Apple also promises high GPU performance, which will be in use alongside neural accelerators and machine learning technology.


Previous data from Bloomberg reported that the first Apple ARM chips will feature a 12-core processor based on the A14X architecture. They should outperform their Intel counterparts in both performance, processor and GPU speed, and optimal battery life.


According to rumors, Apple may introduce other products as part of the upcoming presentation, so we can expect AirPods Studio – the long-awaited on-ear headphones. Perhaps we are waiting for the appearance of the next generation of AirPods, however, according to other rumors, their presentation may take place only next year.

IDC: Xiaomi dethrones Apple and becomes Top 3 smartphone vendor in Q3 2020

With the end of the third quarter of 2020, research companies are starting to share their reports about the three-month periods that start in July and end in September. So far, we can see a great consensus about Q3 2020; it was marked by a slow recovery in the smartphone segment. The handset business suffered a great impact from the COVID-19 pandemic in Q1 and Q2. It was caused by the disruption in the supply chain and also by the lockdown policies in some countries.

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During Q3 2020 the biggest part of the market resumed its operation which allowed customers to resume their smartphone purchases. Of course in a year plagued by the pandemic, customers aren’t prioritizing smartphones over essential goodies and this also impacted the segment. According to IDC, Xiaomi now has entered the top 3 of worldwide smartphone companies dethroning Apple. To our surprise, Huawei keeps its second position despite all the restrictions imposed by the US ban; but it is falling.


According to IDC Analysts, the market witnessed strong volumes between July and September in emerging markets like India, Brazil, Indonesia, and Russia. According to the research director at IDC, Nabila Popal, there was some pent-up demand for smartphones.

However, the biggest slice of this margin came from heavy promotions and special discounts. Moreover, the current situation of remote work and distance learning booster the demand for low-end smartphones in India. This move is since there are good low-end devices that are much cheaper than tablets. This expanded the segment and added pressure on companies. Now, the low-end segment is much more competitive than in the past years.

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