Sony unveils world’s first Bravia XR TVs with cognitive intelligence

Sony has unveiled the 2021 Bravia XR TV lineup. According to the manufacturer, these are the world’s first TVs with “cognitive intelligence”.

The lineup includes models with 8K, 4K, and 4K OLED screens. They are based on the Cognitive XR chip. As Sony notes, “cognitive” processors work “like a human brain”, which allows you to create very realistic images and sounds.

Sony explained:

“While conventional artificial intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brand do,” Sony said in a press release. “By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike—something that conventional AI cannot achieve.”

The Sony Bravia XR 2021 lineup includes:

  • Z9J Master Series 8K (Full-array LCD)
    • 85-inch
    • 75-inch
  • A90J Master Series 4K (OLED)
    • 83-inch
    • 65-inch
    • 55-inch
  • A80J 4K (OLED)
    • 77-inch
    • 65-inch
    • 55-inch
  • X95J 4K (Full-array LCD)
    • 85-inch
    • 75-inch
    • 65-inch
  • X90J 4K (Full-array LCD)
    • 100-inch
    • 75-inch
    • 65-inch
    • 55-inch
    • 50-inch

The TVs use the new Google TV interface with voice control, HDMI 2.1, e-ARC compatibility, including 4K 120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode(ALLM). Voice assistants Google Assistant and Amazon Alexa are supported.

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Sony decided to disclose information on prices and availability in retail only in the spring of 2021.

Sony PS5 and PS4 will support streaming media applications such as Apple TV

According to Sony’s official blog, both Sony PS5 and PS4 will support streaming media applications such as Apple TV. The article reads: “The Apple TV application will be located in the dedicated media space of the PS5. It will also be compatible with Sony’s new Media Remote for navigation and control”. According to reports, users can enjoy Apple Originals such as Mythic Quest: Raven’s Banquet, Ted Lasso, and The Morning Show through Apple TV+.

Sony PS5 will support Apple TV

Furthermore, they can also subscribe to premium channels, buy or rent movies, and TV shows, and access past programs. According to the article, the Apple TV application will also be available on PS4. Apple TV plans to launch the PlayStation platform on PS5 on November 12. The confirmed apps that you’ll be able to use on the Sony PS5 includes:

  • Apple TV
  • Disney+
  • Netflix
  • Spotify
  • Twitch
  • YouTube

According to Sony, other apps like Amazon Prime Video, MyCanal, and Peacock will join the list later. However, we can see that HBO Max is absent from the list. Meanwhile, select apps will also have deeper integration with the PS5’s UI, Sony says. On Twitch and YouTube, you’ll be able to “broadcast and share” gameplay directly from the app, or simply use the apps to watch content.

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