In the past, when small businesses wanted to launch a website, most of them chose WordPress or the most recent Facebook. However, Microsoft also announced a free cloud service (Digital Marketing Center) for hosting websites this week. It is going to grab customers from Facebook.
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Microsoft quoted a survey that showed that more than 36% of small businesses do not have a website. But now, 80% of consumers will go to the website for research before visiting or shopping. This makes small businesses without a website face exposure difficulties and loss of customers. More importantly, under the influence of the COVID-19 epidemic, companies are forced to turn to online to provide consumers with inquiries about whether to open a store, or to provide e-commerce and home delivery services.
Microsoft’s Digital Marketing Center is now launching a new website building service to facilitate small businesses to quickly set up a website with a simple and easy-to-use interface. Compared to Built By WordPress.com, the biggest advantage of this service is that it is free.
What Do You Need To Launch Website Through Digital Marketing Service?
This service only requires small businesses to register with a Digital Marketing Center account. After registering, the store only needs to decide the URL they want. And they can construct the website along with the steps provided. The store can decide to design a website from scratch or import it from the Facebook store page. For the latter, this set of tools can import basic information from Facebook pages or advertising networks, such as store names, addresses, phone numbers, and photo albums. In addition, it also provides customized tools, including store titles, descriptions, company profiles, social network posts, cover pages, customer reviews, and action buttons (such as sending emails, calls, quotations), etc. After completing these options, press the publish website and it will be set up.
The store can decide whether to join the advertising campaign at the same time. For stores willing to advertise, the digital marketing center service provides detailed statistics on advertising activities, including exposure, click-through rates, conversion data, consumer spending, and fan growth. It also provides paid advertising marketing tools.
Prior to this, Facebook also launched Facebook Shops. It is for small shops to open online store. For Facebook or Microsoft, the free stand-off service can make them an advertising channel for stores to collect advertising revenue.