According to South Korean media, Samsung has sold almost 600,000 Galaxy S21 smartphones in its homeland, while in the same period the new product has surpassed the achievements of the Galaxy S20, Galaxy S10 and Galaxy S9.
The previous record is held by the Samsung Galaxy S8, which was released in 2017. During the same period of time, the company was able to sell 620 thousand Galaxy S8 smartphones in South Korea. It is also reported that in the first month, the number of Galaxy S21 smartphones sold was almost double the result of last year’s Galaxy S20.
A spokesman for Atlas Research & Consulting said the main reason for the increase in sales was that Samsung was able to improve performance while maintaining low prices, especially when compared to the previous series.
Samsung has another model that performed well: the Galaxy A31 became the top-selling mobile phone in the domestic market.
IDC: The smartphone market has returned to growth
Experts of the analytical company IDC summed up the results of the fourth quarter of 2020 and the whole year in general on the smartphone market. As stated in the corresponding report, the smartphone market returned to growth. Sales in the fourth quarter of 2020 were 385.9 million units, which is 4.3% more than smartphones sold in the fourth quarter of 2019. At the same time, for the entire 2020, smartphones were sold 5.9% less than in 2019.
At the end of the fourth quarter of 2020, Apple was named the market leader. It was able to increase sales in annual terms; that is, compared to the same quarter of the previous year, by 22.2% – from 73.8 to 90.1 million devices. This led to an increase in Apple’s share from 19.9% to 23.4%. The second place is occupied by Samsung, which in annual terms increased sales by 6.2%, as a result of which its share increased from 18.8% to 19.1%. The third place is taken by Xiaomi. Its share increased from 8.9% to 11.2%. The top five also include Oppo and Huawei. Also, The share of Oppo increased from 8.3% to 8.8%. The share of Huawei decreased from 15.2% to 8.4%.
As for 2020 as a whole, Samsung remained the leader with 20.6% of the market. Apple is in second place with 15.9%. The share of Huawei, which is in third place at the end of 2020, is 14.6%. The fourth-place belongs to Xiaomi, whose share is 11.4%, the fifth – to Vivo, whose share is 8.6%. In 2019, Samsung’s share was 21.6%, Apple’s 13.9%. Huawei – 17.5%, Xiaomi – 9.2%, Vivo – 8.0%.