Why did applications like Snapchat succeed? Well, the one big reason is disappearing messages. This makes the app more privacy-focused as the user knows that their message will disappear after some time. However, on WhatsApp, you can only delete a message which is not ideal. The disappearing messages feature can be a big deal for the future of WhatsApp if they implement it properly.
Self-destructing messages on WhatsApp were first introduced late last year. The self-destructing messages had a single option where the message would vanish after 7 days. Seven days is a lot of time, and it actually makes little sense for disappearing messages having a time period of 7 days. According to a recent report by WABetaInfo, a 24-hour disappearing option is in development.
WhatsApp will soon add a 24-hour disappearing option while the user will still have the choice to select 7 days option. In my opinion, the 24-hour option makes more sense. Currently, the feature is in development but we may get the option soon. WABetaInfo shows the screenshot of the feature on an iOS phone. However, according to the report, Android users and Web users will also get this option.
A great feature with a wrong implementation
Do this 24 hours disappearing WhatsApp option make a difference? Well, first we have to check why the feature itself is not as popular. The major reason behind this is that the recipients can still take screenshots of the disappearing messages. They can copy and save content before it disappears. Unlike Snapchat, the sender won’t be notified that a screenshot was taken. Even though the feature itself is great, but the implementation by WhatsApp is not.
There is also another feature expected for WhatsApp that will allow sending disappearing photos and videos. Android users are expected to get it first followed by iOS users. What do you think of the disappearing messages feature of WhatsApp? Do you think it can be a threat to Snapchat? Let us know in the comments section below.