Realme is quite a phenomenal brand. The name that was once on top of an Oppo lineup of smartphones is now one of the most relevant tech companies in the world. While the biggest focus still is on the smartphone scene, Realme now acts in multiple product segments. The brand has AIoT devices, wearables, smart TVs, and wants more. In a new strategy, the company unveiled a sub-brand dubbed Dizo. That’s right, the company that started as a lineup, became a sub-brand, and then evolved into a full-fledged brand, now has its own sub-brand.
The announcement you've all been waiting for!
Mark your calendars for the first DIZO product launch on July 1st.
— DIZO (@DIZOTech) June 21, 2021
Gizchina News of the week
Realme Dizo brand was revealed as an AIoT brand. Dizo will focus on smart home gadgets, accessories, entertainment products, and more. Dizo is almost ready for its product launch, which will come as soon as July 1. So far, the company’s CEO, Madhav Sheth, is keeping a low profile regarding the new product. However, a couple of weeks ago, Shopee Vietnam left some info slip off the bay. The company may use the July 1 event to reveal the Dizo GoPods, GoPads D and Dizo Watch. These devices are, in fact, rebranded Realme Buds Air 2, Buds Q2, and Watch 2, respectively. Still, they will bring some minor exterior changes. It’s not a big surprise to see Realme re-branding products, but it still is very curious.
DIZO brand will probably absorb Realme’s current TWS and AIoT products
If the company already launched these products under Realme brand, why it will re-launch them as Dizo products? Apparently, the company will slowly remove its name from products under AIoT, audio and wearable segment. In the future, we may see products in these categories coming only under the Dizo brand. The Realme name, should be still around with smartphones. Another possibility is that Realme name will be used for more premium devices, while the new brand will release cost-effective products. That’s exactly what Xiaomi does with separate Mi and Redmi products.
Leaked information also confirms that Dizo will unveil a Bluetooth speaker and a Vacuum Robot at some point. There are even some feature phones. Realme’s first feature phones will be released under the new branding. According to recent teasers, Dizo may just unveil the new TWS headphones at this even. The other products will likely appear on another occasion. The sub-brand has a bold objective to become India’s Number one True wireless maker. Certainly this a bold promise, but this is something that certainly combines with Realme’s “DARE TO LEAP” slogan.