Huawei applied for Huawei S-Tag trademark


Huawei logo

Chinese manufacturing giant, Huawei also seems to be working on its own tracker. A new trademark application that the company filed in Europe suggests this. The company filed for the trademark with the European Union Intellectual Property Office (EUIPO). The trademark filing comes with the designation “Huawei S-Tag”. Although it is most likely that this device is a Smart Tag, like the Air Tag, its description is not entirely clear. 

Huawei S-Tag

This ambiguity with this trademark is not strange, this is usually the case with Huawei’s filings. The trademark does not say if this device is an electronic tag. The description seems to suggest that this device is a smartwatch. Nevertheless, it is most unlikely that “Huawei S-Tag” will be the name for a new Huawei smartwatch. However, this device probably has some sort of link to a Huawei upcoming smartwatch.

Last month, Huawei filed a trademark with the EUIPO for a Huawei Watch D smartwatch with blood pressure monitor. It is not inconceivable that the Huawei Watch D in development will be announced simultaneously with the S-Tag. Incidentally, Huawei is expected to announce its new smartwatches before the end of 2021 – these would include the Watch D and Watch GT 3.

In addition, the S-Tag does not have to become a copy of the Galaxy SmartTag and Apple AirTag. We can only speculate about the differences at the moment. Nevertheless, it is clear that Huawei is gearing up for something new. 

The Huawei S-Tag falls under classes 9,10, and 14 nice with the following description

  • Smartwatches
  • Smartglasses
  • Smart rings
  • Computer programs
  • Downloadable computer software programs
  • Wearable activity trackers
  • Data processing machinery
  • Pedometers; smartphones
  • Facial recognition device
  • Medical analysis device: infrared thermometer, heart rate monitoring, body fat monitor, body composition monitors
  • Smart Accessories: Wristwatches, watch straps, necklaces, chains
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