Xiaomi overcomes Apple during the Singles day sales festival

Xiaomi 11 Ultra

On November 11, we had another edition of the big sales festival known as Double Eleven, 11.11 or Singles Day Sales. After the event, we already have the first results collected by popular retailers in China. Apparently, the festival was a huge success once again. Today, fresh details have been revealed by the biggest Chinese online retailer JD.com. Xiaomi sold the most smartphones, followed by Apple in second and Honor in third. That said, the Chinese Apple has surpassed the North-American firm. Another interesting detail is Honor. One year ago the brand was suffering under Huawei’s wings and all the bans imposed on it. Now, it is striving to become one of the largest smartphone makers in China.

Redmi K40 and Apple iPhone 13 lead the list

According to a JD.com report, the Top 3 bestsellers smartphones were the vanilla Redmi K40, the iPhone 13, and the ultra-affordable Redmi 9A. Xiaomi’s performance and diversity in its portfolio got nine devices into the Top 20. The list includes both Redmi and Xiaomi Mi smartphones from all price ranges. Interestingly, the Redmi Note series is always present in these lists. As a result, this year wasn’t an exception. The series was represented by its three most recent generations – Redmi Note 11, Note 10, and Note 9 series.

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Redmi, Realme, and other spin-off brands are outperforming their former parent brands

Worth noting that the spin-offs brands were more successful than their former parent companies. Redmi sold better than Mi, Realme also sold more than Oppo, iQOO Performed better than vivo, and Honor outdid Huawei. JD.com also offered a detailed breakdown in price segments, as well as so-called “gaming smartphones”. The most expensive field of over CNY 10,000 was won by the foldable Huawei Mate X2. The handset was followed by the Huawei Mate 40 RS, and the Samsung Galaxy Z Flip3. Interestingly, the ASUS ROG Phone 5 was ahead of both the Xiaomi Black Shark 4 and Black Shark 4S.

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The premium segment, which comprises devices between CNY 5,000 and CNY 10,000 was dominated by the iPhones. However, the Xiaomi Mi 11 won among the flagship gang that cost less than CNY 5000. It’s interesting to see this fight between Apple and Xiaomi for the Chinese customer’s preference.

Apple is still dominating in the market of premium handsets, while Xiaomi domains in the mid-range and premium mid-range smartphone segment. We are curious to see how things will evolve next year when Apple is expected to introduce the entry-level iPhone SE 3 and also a larger variant of the simple iPhone 14 – iPhone 14 Max.


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