According to Taiwan Economic Daily, Apple iPhone 14 has recently entered the OEM trial production stage. The report claims that Luxshare Precision has not yet obtained the new product trial production and mass production service order (NPI), so it will not be able to produce the high-end iPhone 14. However, it will get the basic iPhone 14 order this year, becoming the second supplier. The industry expects this company to become the second-largest iPhone manufacturer this year. As of now, there is no official comment from Apple regarding the order dynamics of its major customers. Furthermore, Luxshare Precision did not issue any comment regarding this report.
Industry sources analyze that every year in mid to late February, Apple usually sends out trial production orders for new cell phone products to the foundries, introducing the plans for new products this year to the foundries. The foundry then has to prepare a bill of materials (BOM), set up appropriate production and testing machines, and must also establish a quality monitoring process.
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After starting the trial production, the foundry has to collect data, correct abnormalities, evaluate the production process and the items that need to improve. Then, it has to evaluate whether the trial product is acceptable or not. It is also at this stage that the company will verify the improvements that the product will need. After this stage, then mass production can commence. Therefore, NPI can be regarded as the early stage of receiving orders to enter mass production.
Apple’s annual revenue will reach $1 trillion in 2030
A professor at New York University claims that if Apple continues to expand its various businesses, its annual revenue would reach $1 trillion. Through acquisitions and investments in banking, search, and health, Apple will be able to reach that number by 2030.
In January, Apple became the world’s first public company to reach a market value of $3 trillion. While it’s a giant in market cap numbers, it still lags other companies in revenue.
Scott Galloway, a marketing professor at New York University, when exploring how Apple achieved $1 trillion in annual revenue, mentions that Apple currently achieves $366 billion in annual revenue. This is far behind Amazon, $470 billion and Walmart’s $559 billion.
Galloway claims that there are many areas where Apple could work to get to that level. In driving growth, it has had to expand and grab the market from other incumbents.
To expand, Apple needs capital, and by 2021, it generates $93 billion in free cash flow. Combined with a $22 billion R&D budget, Galloway thinks Apple should have $126 billion a year to invest in various businesses, including through acquisitions.