Fastest growing smartphone brand in Europe grows by a whopping 548%


smartphones in the market

A recent report from Strategy Analytics shows that Realme is the fastest-growing smartphone brand in Europe in 2021. The report reveals that the company records an astonishing annual growth rate of 548%. Abhilash Kumar, an Industry Analyst at Strategy Analytics, said: “Realme’s European smartphone shipments grew by 500% and 548% in Q4 2021 and full-year 2021, respectively. It managed to become the fastest-growing smartphone brand in the sub-region of Europe (Central and Western Europe).

smartphone brand

In Central and Eastern Europe, Realme will grow by 643% year-on-year in 2021, while in Western Europe, it will grow by 416% year-on-year. According to reports, Realme squeezed into the top five for the first time in 2021. In Western Europe, Realme has surpassed many mobile phone manufacturers, rising from 13th place in Q4 2020 to 5th place in Q4 2021. Similarly, in Central and Eastern Europe, Realme has risen from thirteenth place in Q4 2020 to fourth place in 2021.

Strategy Analytics believes that the right marketing strategy, diverse product portfolio, competitive product specifications, and aggressive pricing have helped the brand achieve such rapid growth in the European market. In terms of market share, the top five smartphone brands in Europe are Samsung (29%), Apple (23%), Xiaomi (20%), Oppo (5%), and Realme (3%).

Realme smartphone brand is selling well in Europe

A Counterpoint Research report reveals that the European smartphone market reversed the 7% decline in shipments in 2020. The shipments in 2021 hit an annual growth rate of 1%. However, Realme’s performance relative to its 2019 performance increased by sixfold. The success of the Realme GT series and digital series has helped Realme’s shipments in Europe reach a new high.

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Counterpoint Research said last year’s growth meant that Realme had become the top five mobile phone brands in Europe. It moved up five positions in 2021, surpassing Motorola, Alcatel, Honor, and Huawei.

Realme 150W fast charging technology

Apart from its blistering smartphone sales, Realme is also investing in new technologies. The company is getting set to unveil the Realme GT Neo3. From the speculations so far, this smartphone will come with super-fast charging technology. A recent report out of China claims that the Realme GT Neo3 offers two versions.

One of the versions will come with a 5000 mAh battery that supports 65W fast charging. However, the other version will come with a 4500 mAh battery that supports a 150W flash charge . If the news is true, the phone will be the world’s first 150W flash-charging mobile phone. It will also be the smartphone with the highest fast-charging power and fastest charging speed. 

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