Transsion Holdings is working hard to put the spotlight on its brands Tecno and Infinix. In addition to launching multiple devices for the mid-range segments, the brands have also been playing with innovative technologies. Last year, we heard about an Infinix Zero smartphone with 165W charging. Unfortunately, the device didn’t reach the market. More recently, we saw reports about Tecno working alongside Samsung to develop an RGBW sensor (dubbed ISOCELL GWB). Today, the company unveiled a few more details about its plans to build high-quality mobile cameras. The algorithm will process the RGBW data from the sensor will be developed by Tecno itself.
Tecno Camon with 64 MP RGBW sensor and custom image processing is on the way
The new camera will be a 64 MP RGBW sensor and will make its debut with a Camon smartphone. However, we may see it on an Infinix smartphone as well. It will come with the addition of a White sub-pixel that allows the sensor to capture 60 percent more of the incoming light, compared to a traditional RGB sensor. Tecno will also use a pricier but more effective Glass + Plastic lens assembly. It will pass 30 percent more light through to the sensor compared to an all-plastic lens.
In total, the GWB sensor in the upcoming Camon smartphone will capture twice as much light as a traditional sensor of the same size. Of course, using an RGBW filter means that Tecno can’t reuse algorithms designed for RGB. Therefore, the company is developing new ones. Apparently, the brand found a way to capture human features and skin tones more accurately through the new system.
Pan Xuebao, VP and Head of R&D at Samsung Electronics, says: “This new development was created based on user feedback and an effort to bring greater depth and diversity to the images and videos we take every day, bringing us one step closer to the dream of delivering DSLR-grade photography into the hands of consumers”.
Recently Oppo has launched phones with an RGBW sensor in the selfie camera. The Sony IMX709 used in Reno7 and Find X5 models use proprietary image processing. This application can give brands a competitive advantage and certain appeal against other smartphone brands. Tecno is pretty aware of this fact and wants to further establish its name among the smartphone camera brands. Recently, the company unveiled a pretty interesting technology.