Many think that it’s impossible to dethrone Samsung. As you know, it’s the absolute leader in the smartphone market. And the South Korean brand has been keeping this title for innumerable quarters. But nothing lasts forever. Well, Nokia has been the king in the phone market until 2009. No one was believing it will be razed to the ground. And know what was the reason – the iPhone, a new kind of phone that turned the phone market upside down. Now, Apple is going to do it once again. According to the latest data from Burga, Apple’s estimated global smartphone market share surged 20% between 2021 Q1 and 2022 Q1, from 15% to 18%.
Further reading: iOS Is Gaining Market Share, But Android Still Dominates
Currently, not only the smartphone market but also other segments are facing serious problems such as semiconductor shortages and uncertain economic prospects. But the Cupertino-based company knows how to cope with such problems. As a result, it could reach a significant growth rate and captured a larger market share in the previous quarter. The success key is its focus on innovative devices as well as targeting different markets.
Apple’s Smartphone Market Share In 2022 Q1
In comparison to Apple’s 20% growth in market share, Samsung could reach only a growth of 9.09%. of course, Apple still falls behind Samsung. But if the company is able to keep this pace of growth, it’s a matter of time to outrun Samsung. By the way, the latter still has 24% of the smartphone market share, while Apple’s is 18%.
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Surprisingly, three Chinese smartphone OEMs – Xiaomi, OPPO, and VIVO – recorded a drop in market share. For instance, Xiaomi’s market share dropped 7.14% and OPPO’s and VIVO’s market shares decreased by 20% each.
However, we can’t compare Apple’s performance with its rivals in an ordinary way. We mean this company designs only premium products. Whereas all of its competitors offer products for all niches. So what’s the secret behind Apple’s success? Theoretically, it’s much more difficult to sell premium products at higher prices rather than phones with average prices. In fact, Apple didn’t reinvent the wheel. It just leverages its loyal consumer base. For this, the manufacturer regularly brings new features and improves performance. And of course, Apple is entering more markets, especially, emerging markets. Simply put, the company is growing in both ways – intensively and extensively.
Lastly, the iPhone 13 was the series that makes Apple resurrect in the Chinese market. Prior to this model, Chinese consumers have been preferring Huawei and other domestic brands over Apple. But Huawei is out of competition and Apple is offering what they need.