The MWC 2023 has officially started in Barcelona and this year’s edition is quite special. This time around, there are a lot more brands attending now that the pandemic is effectively controlled. Yesterday, we saw the debut of the Xiaomi 13 series for global markets, but the company brought more than just flagships. Xiaomi’s independent brand POCO is also attending the MWC 2023. Although there won’t be new product releases, POCO is there to disclose (via press release) some details of its strategy for 2023. The company is also taking the opportunity to showcase the recently released POCO X5 and X5 Pro.
POCO shares details of its plans for 2023 at the MWC
During a media workshop held at the MWC, POCO’s spokesperson Angus Ng, head of Product Marketing at POCO Global, will share some details of the brand strategy. Of course, POCO will keep the global extension that became in the last year. According to Ng, recent research shows that consumers are very tech orientated. For that reason, they are not easily carried by the hype of the new products. Instead of buying anything just because it is new, nowadays, consumers are looking for value for money. the brand wants to give options to consumers in the value-for-money range.
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The brand also states that the gap between mid-range phones and high-end flagships is closing. For that reason, it will be easier to offer devices with great specs at a lower price. POCO aims to keep developing good smartphones in the $300 range that provide a lot of good specs. The brand’s goal is to deliver high-quality photography, gaming, and entertainment for a low price. The brand collected the feedback of many users and is confident that it can deliver a lot more in 2023.
Those attending the event are welcome to visit the POCO boot at MWC 2023. There, the company will showcase the POCO X5 and POCO X5 Pro. Both are two recent releases for the global markets. The POCO X5 Pro brings the Snapdragon 778G CPU, AMOLED display with a 120 Hz refresh rate, and 108 MP camera to the mid-range segment. Moreover, it has a huge 5,000 mAh battery with 67W fast charging. The vanilla X5 5G is an all-rounder mid-range phone with the Snapdragon 695, OLED screen, and 33W fast charging.
The company placed its POCO lion to welcome visitors. Those who attend the company’s booth will get the chance to win some nice prizes. Worth noting that the brand is rumored to launch a new X5 GT variant and a new POCO F5 series flagship. Unfortunately, there is no hint of the new devices at the MWC 2023.