MrBeast’s First Video on X: Testing Elon Musk’s Ad-Revenue Scheme


MrBeast X

The popular YouTuber, known by his real name Jimmy Donaldson, recently posted his first video directly to Elon Musk’s social media platform on Monday. In the post, he mentioned that he was testing Musk’s ad revenue-sharing system.

MrBeast Promises to Share Ad Revenue Details on X

MrBeast X

In a brief statement accompanying a 16-minute video, he expressed curiosity about the ad revenue generated by a video on the platform, stating, “I’m curious how much ad revenue a video on X would make, so I’m reuploading this to test it. Will share ad rev next week.”

Elon Musk and Jimmy Donaldson have a well-established friendship and are known for interacting with each other on various social media platforms.

Elon Musk had previously encouraged MrBeast, also known as Jimmy Donaldson, to upload his videos to X. However, the suggestion received a sharp response from MrBeast, who stated that it wasn’t worthwhile to share the videos on Musk’s platform due to their high production costs.

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In his response, MrBeast mentioned that even if the videos garnered a billion views on X, it wouldn’t cover a fraction of their production costs. However, he expressed a willingness to test things once monetization on the platform was more substantial.

The Introduction of Ad Revenue on X MrBeast X

X’s ad-revenue-sharing system was introduced by Musk last year as part of several changes. Launched in July, this payment scheme allows creators to receive a share of the revenue from ads. This revenue comes as replies to their posts since February. Musk mentioned at the time that the initial payments to creators amounted to $5 million. With regards to this, some users reported substantial payouts.

Linda Yaccarino, the CEO of X, has actively encouraged content creators to transition to the platform. In a recent announcement, Yaccarino highlighted new shows on X featuring notable personalities. They include former CNN host Don Lemon, Tulsi Gabbard, and Jim Rome. This suggests the platform’s efforts to attract a diverse range of content and creators to enhance its appeal and offerings.

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