Apple lowers prices on iPhone 16 series, drops the Pro models

Hours after the official launch of the iPhone 17 series, major changes have been made to its predecessor. Apple has decided to discontinue and drop the prices of some devices in the iPhone 16 series.

The iPhone 16 Pro and iPhone 16 Pro Max are no longer available, while the prices for the iPhone 16 and iPhone 16 Plus have been cut down. The new lineup for the series starts with the iPhone 16e, followed by the iPhone 16 and iPhone 16 Plus.

The prices on the iPhone 16 and iPhone 16 Plus were slashed by Apple to drive new customers to the devices. The new prices of these iPhones are as follows

This move makes the iPhone 16 range a more budget-friendly choice for those who don’t need the newest features but still want a modern device.

However, it is quite weird that the 128GB and 256GB model of the Plus variant has the same price tag. Obviously, once the 256GB model is out of stock, buyers will have no option but to settle for the 128GB model.

At its “Awe Dropping” event, Apple unveiled four new models, which are the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. All four now feature a smooth 120Hz display for the first time across the entire lineup.

The design has been refreshed, and all models include improved cameras, including better selfie shooters. Apple, with its hardware update, aims to be a few steps ahead of its competition by delivering sharper images and smoother performance.

By dropping the Pro models from last year and slashing prices on the iPhone 16 and 16 Plus, Apple is clearly reshaping its smartphone strategy.

The company is giving customers the opportunity to either go for the discounted older models or try out the all-new iPhone 17 series.

The change in prices could increase the market scope for Apple, at a time when other brands are releasing amazing devices at a cheaper cost.