Apple has a unique talent, and it's hard to deny it. Since the very first iPhone and iPad, since the iPod! The company has been able to create trends that the world quickly follows.
Every new product is not just a device, but a statement.
Apple designs shape how people see technology and how they use it. In 2025, that power is still very much alive, and we believe that it will continue in 2026.
The Cosmic Orange iPhone and the Super-Thin iPhone Air - New Trends for 2026?
The new iPhone Air is one example. With its ultra-thin 5.6mm body, the brand wants to emphasize lightness and portability. It makes sacrifices in the battery capacity, and may not be a product for everyone. However, it has been considered cool for all those who have the opportunity to hold one.
Apple is pushing the idea that smaller, lighter phones can still be powerful. The design is so striking that competitors are now feeling the pressure to respond. Thin devices will soon become a new trend, and this trend is likely to dominate into 2026.
Take the
iPhone 17 Pro in Cosmic Orange as an example. Some people are already calling it the “Orange Brick iPhone.” This bright color is very different from what
Apple has done before. By putting a bold color on a premium phone, Apple shows it can shape what people like.
A playful, daring color can suddenly feel stylish and sophisticated. Other brands may start trying bright colors in their 2026 phones. We could see many orange phones in stores.
Apple doesn’t just make devices; it sets trends.
Chinese brands have been using bright colors, patterns, and textures for years. But now that
Apple is joining in, this trend could get stronger. It wouldn’t be surprising to see more Cosmic Orange phones next year. Even Samsung, Apple’s main rival, might release a colorful Galaxy S26 in the coming year.
Apple Keeps Creating New Trends - Like it or Not
Looking back,
Apple has set trends repeatedly. The first iPhone popularized full-touchscreen smartphones. The iPad created an entirely new category of computing. The Apple Watch turned smartwatches into must-have accessories. Even smaller design choices, like the flat edges of the iPhone 12 or the distinctive notch of the iPhone X, shaped the market. When Apple makes a bold move, other companies often follow.
"Year after year, people keep lining up to purchase the latest iPhone".
Looking ahead to 2026,
Apple’s influence may continue in several ways. The thin device trend seems likely to last, as people value portability and convenience.
Colors could become more adventurous, especially after the success of the Cosmic Orange iPhone. Materials, durability, and battery design are also areas where
Apple can guide the market. Brands may watch closely to see which ideas stick and which fade. We may even see
better takes on this approach, as this
Cosmic Orange color is already at the center of controversies... This might be the chance for Android makers to do it better.
Marketing is Apple's True Power, and This Has Been Settled Years Ago
In the end,
Apple’s power to create trends is about more than marketing. It is about combining technology, design, and culture in a way few companies can match. The
Orange Brick Cosmic Orange iPhone and the iPhone Air are reminders of that power. This didn't happen in one day, of course, Steve Jobs managed to create Apple's identity as a brand that does not bring only products, but objects of desire.
Image Source: @MacMagazine
Whether it’s the devices or the ideas behind them,
Apple keeps shaping what millions of people want around the world. By 2026, we might see Apple-inspired trends everywhere.
Chinese brands have invested in amazing technology over the years, but they still follow
Apple in many ways. Features like multiple versions of Dynamic Island and other innovations originally came from the US company.
Ultra-thin phones could become the norm. Bright, playful colors might show up in places we don’t expect. Through it all,
Apple will continue showing the world how to set the next big trend.