Twitter launched a new Highlights feature for paid subscribers only

Tuesday, 20 June 2023 at 03:13

Twitter has recently launched a new feature called "Highlights" that allows users to showcase their favourite tweets on their profile under a single tab. This feature is only available to Twitter Blue paid subscribers. Elon Musk, the owner of Twitter, retweeted a post from a user Dogedesigner on Monday, who announced that the “Highlights Tab” is functional on the social media platform.

Twitter Highlights Feature

It is not a surprise that this feature is only available to Twitter Blue paid users. The Highlights feature is the newest addition to the Twitter Blue subscription service. This feature allows users to save their favourite tweets in a different tab, labelled as "Highlights," and it will be shown separately on their profile. If you are a paid user, then you should be able to access this feature. Users can highlight their favourite tweets by following these simple steps:

Find the tweet you want to highlight on your profile.
Look for the three dots located at the top right corner of the tweet.
Click on the three dots to reveal a menu of options.
From the menu, select 'Add/remove from highlights.'
The tweet will now be showcased in the Highlights Tab on your Twitter profile

How the New Twitter Highlights Works

Here are some details on how the new Twitter Highlights works:

How to use: Users can add tweets to their Highlights by selecting the "Add to Highlights" option in the three dots menu on tweets. Users can also showcase their Highlights on their profile by selecting the "Highlights" tab.
Benefits: Twitter Highlights can be helpful for those looking to drive subscriptions, by showcasing their best work in the app. It can also be another way to win over potential followers and highlight how clever and great your tweets are.
Difference from Twitter Moments: Twitter Highlights is different from Twitter Moments, which allows users to create and curate longer-form content to tell interesting stories. Twitter Highlights, on the other hand, allows users to curate a collection of their favourite tweets in a separate tab on their profile.
Similarity to Instagram: Twitter Highlights is similar to Instagram's "Highlights" feature, which allows users to showcase their best stories on their profile.
Previous feature: Twitter had previously introduced a feature called "Highlights" in 2015, which was a simple summary of the best tweets for users, delivered via rich push notification. However, the new Twitter Highlights feature is an extension of the old version.
Creating a thread: Users can also create a thread on Twitter to connect multiple tweets together in a single conversation.

Potential impact of Twitter Highlights

While it is still too early to determine the potential impact of Twitter Highlights, it is possible that it could have the following effects:

Positive impact:

Increase engagement: Twitter Highlights could encourage users to create more content and engage with their followers more frequently, leading to increased engagement on the platform.
Better content discovery: Highlights could help users discover new content and accounts that they might not have found otherwise, leading to a more diverse and engaging Twitter experience.
Improved branding: Businesses and individuals could use Highlights to showcase their brand or personal story, which could help them stand out and build a stronger following.

Negative impact:

Overwhelming content: If users start creating too many Highlights, it could lead to an overwhelming amount of content on their profile, making it difficult for followers to find what they are looking for.
Increased pressure: The introduction of Highlights could put pressure on users to create more content and maintain an active presence on the platform, which could be stressful for some users.
Algorithmic bias: As with any algorithmic feature, there is a risk of bias in the content that is selected for Highlights, which could lead to certain users or topics being favoured over others.

Generally, the potential impact of Twitter Highlights is still uncertain, but it could have both positive and negative effects on the platform. It remains to be seen how users will respond to the new feature and how it will be used in practice.

Twitter Blue Subscription

In addition to Highlights, Twitter Blue users have gotten other exclusive features. The company is rolling out additional features for Blue subscribers, including showing 50% of ads in their timeline compared to non-paid users and a visibility boost in search. Elon Musk had long promised that Twitter Blue subscribers would get a feature to see fewer sponsored tweets. Now, the company has finally implemented the feature, and it will be applicable to the “Following” and “For You” timelines

Twitter Blue subscribers got new features like the 10,000-character-long posts a few weeks back. In February, Twitter Blue users got a new 4,000-character-long tweet feature. This will allow users to make longer posts instead of threads. However, by April, Twitter launched the 10,000-character-long posts feature for Blue subscribers only. It now appears that Twitter is trying to compete with newsletter platforms.

Final Words

Twitter's new feature, Highlights, is a great addition to the Twitter Blue subscription service. It allows users to showcase their favourite tweets on their profile under a single tab. Just as there are positives with this feature, it is important to note that it could be overwhelming if users start to create too many Highlights. As more users make use of the new feature, we will have more information about the overall user experience. As of now, this is just another new feature for Twitter.